Research/Measurement & Text 100
Demonstrating the value of PR is still the holy grail of communications. It's difficult enough to identify the ongoing impact of a PR program, much less understand how a CEO's commentary impacts media coverage beyond earnings, or discern how corporate messages are really impacting behaviors across key audiences.
Text 100's research and measurement partner-an independent and impartial entity called Context Analytics-provides answers to all these questions with customized, actionable analysis that helps clients measure, develop and execute successful communications programs.
Context Analytics' research and media analysis services identify trends, highlight anomalies and help put clients' coverage in the context of its competitors and key industry issues. Context Analytics can also develop statistical models that enable clients to understand the relationship between marketing programs and overall company performance.
Context Analytics provides innovative and customized research to help PR and marketing professionals develop strategies, messages and tactics that target the right audiences and impact on the bottom line.
Context Analytics' research and measurement offerings include:
- Global media research and measurement
- Competitive research
- Business impact analysis
- Social media analytics and influence mapping
- Primary research
- Consulting and research program management
Nils Mork-Ulnes, Research, Measurement & Planning (San Francisco)
Nils is responsible for the management of Text 100’s independent research subsidiary Context Analytics. In his role he provides consultancy to clients, and directs and develops research methodologies across all of Context’s accounts. Nils has more than fifteen years of experience managing research and consulting projects globally for clients such as Cisco, AT&T, Nokia, Microsoft, Genentech, and Sony. Current areas of research focus include: brand and corporate reputation, mainstream and social media analysis, and industry trend analysis. Before joining Context, Nils was a director at a business process outsourcing firm in the health care technology industry; a venture strategist at an early-stage technology investment fund; and a manager at a market research firm specializing in the telecom and software industries.
