London, England – Anyone who’s worked in technology PR for a few years will acknowledge that ‘technology standards’ are both the most consistently important issue our industry grapples with and yet simultaneously the toughest (and dullest?) of topics with which to secure the attention of top tier media.
And yet, as I find myself en route to Eindhoven, via London, for a series of meetings with our client, Philips, I’m reminded why standards are more deserving of column inches than ever.
For this trip I’m carrying three ThinkPad power cables (one for each of the US, UK and Netherlands power grids). I have two power adapters for my iPod / Altec Lansing speaker set-up too. Thus far I’ve logged on to three of what I imagine will be a series of at least half a dozen unconnected wireless Internet networks (each with its own login and password, naturally) and – best of all – I’m racking up a world-beating phone bill by taking my Treo roaming into – heaven forbid! – a country where Cingular doesn’t directly do business.
In this day and age when – according to the most fashionable of columnists – the world is flat, the world has never appeared hillier to this global business traveler!
With a lack of standards hindering not only my own travels but also the adoption of exciting (and life enhancing) technologies such as 3G cell phone services, HDTV, TV on Mobile and WiMax, I have a message for all those in the PR industry pitching a story about standards this week: “Keep up the good fight; there’s no more important topic for the press to write about!” David.
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17/11/2005 at 7:40 pm Permalink
I am sick of pr “professionals”, yes, that word is used loosley, who see themselves as experts. If any of you had any real legitimate clout, you would have mba’s and be on the inside. You all pick up a few choice words overheard in the trade press, but none of you are ever invited to analyst calls. Why is that? Is it because none of you matter to any real outcome of the companies that you so relentlessly pitch? You think that you move markets, but all you move is that watered down cosmo from one hand to another as you stand there trying so much to be on the inside. You all make me sick!
25/02/2010 at 2:49 pm Permalink
I am sick of pr “professionals”, yes, that word is used loosley, who see themselves as experts. If any of you had any real legitimate clout, you would have mba's and be on the inside. You all pick up a few choice words overheard in the trade press, but none of you are ever invited to analyst calls. Why is that? Is it because none of you matter to any real outcome of the companies that you so relentlessly pitch? You think that you move markets, but all you move is that watered down cosmo from one hand to another as you stand there trying so much to be on the inside. You all make me sick!
11/06/2010 at 5:01 am Permalink
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