Passion

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Text 100 has been named the Technology PR Agency of the Year by the Holmes Report, something we’re very excited about and just had to share with our readers. While the final report hasn’t yet been released, it’s part of the Agency Report Card issue which will reportedly come out later this week.

Most companies – including Text 100 and its clients – submit to awards programs and are constantly refining their submission processes and working out how to talk about their companies in ways that can authentically impart what they are really about.

And this was particularly true for this submission, because we’ve strongly embraced the transparency and openess that is core to blogs and other social media and have tried to bring a level of real ‘humaness’ to the way we talk about our company in all forums – not just on blogs. Text 100 has always been ‘real’, and when people are passionate about a company, there’s a very emotional connection to the way we talk about our company.

That can be hard to write about – at least succinctly – but that’s what we try to help our clients do too. Talk about their companies in passionate, real ways so that the essence of what they are truly about shines through.