PRSA’s North Pacific District Conference Hits San Francisco This Week

Posted on 15 May 2007

As I mentioned in a post earlier this month, PRSA’s North Pacific District conference is coming to San Francisco this Friday. Themed “The Golden Gateway to the Global Village” – the conference is shaping up to be an interesting day of networking, discussions and educational sessions.

I’m co-hosting a session on international PR with VTM’s Bill Warner. The fact that we’re on immediately after my friend Ryan Donovan’s session on HP’s Board leaks should ensure we have a good crowd!

Green issues are also on the agenda and my ‘green’ colleague Jodi Olson will be presenting a session titled “The Greening of Silicon Valley”. She follows a fascinating-looking clean technology panel moderated by Vinod Khosla of Khosla Ventures which features Jim Carlton of the Wall Street Journal, Michael Kanellos of CNET, Jennifer Kho of Greentech Media, Adam Lashinsky of Fortune and David Baker of the San Francisco Chronicle.

I’m told there is still time to register – so if you’re in the area don’t miss out on this one!

David McCulloch

Technorati Tags: Vinod Khosla, PRSA, Text 100

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- Bethany Latta
- Based in Text 100’s Rochester office, Bethany helps her clients integrate digital into their PR campaigns. She is currently a senior account manager on the Xerox team – supporting the Services side of the business and heads up Text 100’s Xerox listening team. Most recently, Bethany has helped clients implement brand journalism projects, improve customer service through social listening and integrate digital elements into traditional PR campaigns. For Xerox, she contributed to PR activities surrounding the company’s successful acquisition of Affiliated Computer Services, Inc. and the launch of Xerox’s Ready for Real Business advertising campaign. Bethany also serves as Rochester’s digital lead for Text 100 and sits on the board for the Rochester Public Relations Society of America. A graduate of St. Bonaventure University, Bethany holds a bachelor’s degree in journalism and mass communication and minor in marketing. Outside of work, Bethany takes every opportunity she can to visit her family’s cottage in the Adirondacks.
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