Chevronasaurus

Posted on 01 February 2008

Dinosaurreplica_2

Fifty million years ago/They walked upon the planet so

They live in a museum/It’s the only place you’ll see ‘um

Walking in your footsteps…

– The Police

While the consequences of global warming become ever-more dire, the oil industry is awash in record profits.  And Chevron C.E.O. David O’Reilly is articulating a future that is downright, well, Jurassic.

The comments came in a San Francisco Chronicle article, "Big Oil has trouble finding new fields."

"We’re a pretty resilient bunch," O’Reilly once said in an interview with The Chronicle. "We’ll be around. We’ll be selling energy. We’ll be providing energy services. But I’m confident it will be quite different than it is today."

Uninspiring to say the least; damning, when taken to its logical conclusion.  This is a company not just in need of radical PR counsel–it’s a company in need of a leader with vision and guts.  Chevron clearly has no real strategy for adapting to a changing world.  It intends to ride this massive wave of petroleum to the bitter end. 

And I’ll wager it won’t be a comet that will wipe them out, but rather some entrepreneurial valley start-up with a breakthrough technology and a genuine vision for a sustainable planet.  Here’s to hoping things are profoundly different than they are today.

-David Bailey

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