Upcoming: IABC Social Media Presentation

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I’m excited to be leading a pre-conference workshop on social media next Sunday at the International Association of Business Communicator’s (IABC) International Conference here in New York.

Organizers are expecting over 1,500 communications professionals from all over the world, and they’ve assembled a terrific lineup of sessions and speakers to ensure participants get their money’s worth.

I’m particularly excited about the General Session on Monday, where hotel scion Bill Marriott will be the guest speaker. His blog, “Marriott on the Move,” is often cited as one of the best large enterprise CEO blogs. It will be interesting to hear more about his experience as a C-suite blogger and how it fits in to the company’s larger communications strategy..

My session is one of several that will focus on social media communications. Shel Holtz will lead a session addressing the role of social networks and Ryan Williams will review the results of an IABC member survey on their use of social media.

If you’d like to follow (or join) the conversation, I’ve set up a Twitter profile for the event, which we’ll use as part of my workshop to help attendees begin building their own community.

There are some other informal meet-ups planned for communicators in New York to gather informally. I’ll post them here (and on Twitter) as details emerge.

- Aaron Uhrmacher, NYC