Hypertext

A study that was just released by Nielsen IAG concluded that advertising builds confidence for financial brands in crisis — that those financial institutions that spend more on advertising will maintain more consumer confidence than those that pull back.
Not surprising at all to see yet another validation for the power of advertising.
But buried in the same [...]

Of all things that could potentially contribute to the financial value of a company’s brand, including product quality, customer service, and R&D, public relations has been one of the least well studied and understood. We recently conducted a study to take a closer look at the role that public relations plays in building brand value [...]