Hypertext

For the second year in a row, Text 100’s North American Digital Lifestyle sector was able to offer exhibitors a cost effective, exclusive event designed specifically to reach consumer media holiday gift guides, launch new products, make announcements or just build relationships. Text 100’s ‘Summer Sleigh Ride’ took place last week on Tuesday, June 23rd, [...]

It was only a decade ago when quarterly earnings calls weren’t open to the public, and certainly not the media. As a reporter, I’d have to watch for any out-of-the-ordinary stock movements to signal some important piece of information, or I would rely on sources such as analysts or institutional investors to tell me what [...]

We all make presumptions. That’s human nature. After all, we’re analytical creatures and we’re wired to form opinions based on multiple stimuli. But in the PR business, sometimes these assumptions can be flawed. And I must confess, we don’t challenge them often enough.

This was the thinking that led Text 100 offices in 21 countries to [...]

As more journalists sign up for Twitter, management at several news organizations have issued crack-down guidelines about how Twitter can and can’t be used by their staffs. Bloomberg’s policy, as shouldn’t be a surprise, is highly restrictive. The policy memo can be seen here on Gawker. Probably not much use in these reporters having accounts [...]

Last week, President Obama delivered an address in Cairo,   Egypt, titled “A New Beginning,” to help start a new chapter of engagement between the United States and Muslim world. He boldly addressed the range of issues that have caused tensions and challenged preconceptions. Every phrase, nuance and gesture carried purpose and was delivered with [...]

I had the opportunity to sit on a panel a little while back put on by the Social Media Club Boston on the topic of “Integrating Social Media Across the Big Brand.”  It was a really good discussion with a big crowd, and the host Hill Holiday did a terrific job of putting on a [...]