Four Things You Need to Know About Social Media in Australia
Extending your social media strategy into new a country requires a strong understanding of that region’s online behaviors and cultural …
Monthly Archives: August 2009
“Spork” Inspiration: Simple Campaigns that Get it Right
A former colleague of mine used to keep a spork (spoon + fork = spork… duh) taped to the wall …
Is Twitter just “pointless babble?”
40% of posts on Twitter are “pointless babble” according to the latest media headlines. That data comes from a recent …
Tweetering on the Brink of Blink
Teetering, actually. And I’m not sure I want to take the plunge.
I admit it. I’m a dinosaur, chronologically speaking. I’ve …
Change We Can…Pitch to the Trades?
Less than 48 hours after hearing U.S. Chief Technology Officer Aneesh Chopra address a gathering of Churchill Club members at …
When it comes to PR measurement and ROI, are you paranoid enough?
Tom Foremski at Silicon Valley Watcher has an interesting view on measuring the value of PR. He thinks PR is …