Hypertext

 
Extending your social media strategy into new a country requires a strong understanding of that region’s online behaviors and cultural considerations. To help you build your strategy, I thought I’d share insight from Text 100’s Sydney office and provide a quick look at what makes social media engagement unique my country:
 
·      Australia currently lags behind other [...]

 
A former colleague of mine used to keep a spork (spoon + fork = spork… duh) taped to the wall near his desk. He would tell me it was to remind him that a great idea, a “million dollar idea,” doesn’t always have to be complex. Never is that more evident than in an economic [...]

40% of posts on Twitter are “pointless babble” according to the latest media headlines. That data comes from a recent study on Twitter usage by Pear Analytics. Obviously, the “pointless babble” characterization was going to spark headlines, especially among those just looking for any reason to sneer at the heavily (and some would say overly) hyped [...]

 Teetering, actually. And I’m not sure I want to take the plunge.
 I admit it. I’m a dinosaur, chronologically speaking. I’ve been working two-thirds of my life (that’s 231 in dog years). I worked in a newsroom with manual typewriters, glue pots and three-layer copy paper.  The fax was the size of a washing machine. The [...]

Less than 48 hours after hearing U.S. Chief Technology Officer Aneesh Chopra address a gathering of Churchill Club members at the Computer History Museum in Silicon Valley, I find myself a bit skeptical about what I heard.
Big picture, I’m delighted we now have a Chief Technology Officer, and I’m heartened that he’s ostensibly focused on [...]

Tom Foremski at Silicon Valley Watcher has an interesting view on measuring the value of PR. He thinks PR is opening up Pandora’s Box by moving further into ROI measurement. I’d argue that box is already wide open. Moreover, it’s necessary (and probably unavoidable) for PR to move in that direction as everything that happens [...]