Comments on: What You Need to Know About German Social Media http://text100.com/hypertext/2009/09/what-you-need-to-know-about-german-social-media/ linking technology & communications Sat, 28 Jan 2012 18:03:16 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: A Year in Review: Facebook, Digital Spend, Careers and Statistics | TechnologyNewshttp://text100.com/hypertext/2009/09/what-you-need-to-know-about-german-social-media/comment-page-1/#comment-8291 A Year in Review: Facebook, Digital Spend, Careers and Statistics | TechnologyNews Thu, 12 Jan 2012 19:55:06 +0000 http://text100.com/hypertext/?p=469#comment-8291 [...] What You Need to Know About German Social Media – Insights from the Text 100 Munich office on the region’s unique online behaviors and cultural considerations, including where the country stands in relation to other European social media markets, popular social networks and cultural trends. [...] [...] What You Need to Know About German Social Media – Insights from the Text 100 Munich office on the region’s unique online behaviors and cultural considerations, including where the country stands in relation to other European social media markets, popular social networks and cultural trends. [...]

]]> By: Stats on social media world wide | Digitale tanker fra hverdagenhttp://text100.com/hypertext/2009/09/what-you-need-to-know-about-german-social-media/comment-page-1/#comment-8131 Stats on social media world wide | Digitale tanker fra hverdagen Thu, 10 Mar 2011 10:11:48 +0000 http://text100.com/hypertext/?p=469#comment-8131 [...] have been slower than most European countries to take on social media, and have been more keen on using German social networks than global american networks. But I would say that if 53% visit friends profiles and 50% have a [...] [...] have been slower than most European countries to take on social media, and have been more keen on using German social networks than global american networks. But I would say that if 53% visit friends profiles and 50% have a [...]

]]> By: Social Media Tendencies Around The World: Germany | Social Media Deliveredhttp://text100.com/hypertext/2009/09/what-you-need-to-know-about-german-social-media/comment-page-1/#comment-3064 Social Media Tendencies Around The World: Germany | Social Media Delivered Mon, 21 Jun 2010 14:34:21 +0000 http://text100.com/hypertext/?p=469#comment-3064 [...] Mobile and broadband giant Vodafone recently launched a German social media marketing campaign, a first of its kind in this region. It faced harsh criticism for violating a handful of social media 101 offenses including using social media sites to blast out promotional info and not listening or interacting, faking it, and not understanding its target audience. The Vodafone campaign used Denglisch (German mixed with English terms) in an attempt to sound cool. But this tactic backfired. Germans complained they would have preferred to be reached via German or English language, not a combination (http://ow.ly/20ew9). [...] [...] Mobile and broadband giant Vodafone recently launched a German social media marketing campaign, a first of its kind in this region. It faced harsh criticism for violating a handful of social media 101 offenses including using social media sites to blast out promotional info and not listening or interacting, faking it, and not understanding its target audience. The Vodafone campaign used Denglisch (German mixed with English terms) in an attempt to sound cool. But this tactic backfired. Germans complained they would have preferred to be reached via German or English language, not a combination (http://ow.ly/20ew9). [...]

]]> By: larshttp://text100.com/hypertext/2009/09/what-you-need-to-know-about-german-social-media/comment-page-1/#comment-2988 lars Mon, 25 Jan 2010 20:34:12 +0000 http://text100.com/hypertext/?p=469#comment-2988 The data above on the biggest social networks in Germany are already kind of out-dated. I just found a new list today (Source: Google AdPlanner): Facebook: 11 Million unique visitors Schueler.VZ: 6,2 Million unique visitors Wer-kennt-wen: 6,1 Million unique visitors Studi.VZ_ 5,6 Million unique visitors Mein.VZ: 4,2 Million unique visitors Xing: 2,9 Million unique visitors LinkedIn: 0,76 Million unique visitors http://bit.ly/6ch45L This shows a trend in Germany (and also other non-English speaking countries in Europe) that Facebook is growing to the disadvantage of local social networks. The data above on the biggest social networks in Germany are already kind of out-dated. I just found a new list today (Source: Google AdPlanner):
Facebook: 11 Million unique visitors
Schueler.VZ: 6,2 Million unique visitors
Wer-kennt-wen: 6,1 Million unique visitors
Studi.VZ_ 5,6 Million unique visitors
Mein.VZ: 4,2 Million unique visitors
Xing: 2,9 Million unique visitors
LinkedIn: 0,76 Million unique visitors

http://bit.ly/6ch45L

This shows a trend in Germany (and also other non-English speaking countries in Europe) that Facebook is growing to the disadvantage of local social networks.

]]> By: Katehttp://text100.com/hypertext/2009/09/what-you-need-to-know-about-german-social-media/comment-page-1/#comment-2987 Kate Mon, 25 Jan 2010 05:22:16 +0000 http://text100.com/hypertext/?p=469#comment-2987 What are your sources for the data you give above about the relative sizes of the different social networks in Germany? You have a source listed for the Xing numbers, but none of the others. Can you provide some links to that data? What are your sources for the data you give above about the relative sizes of the different social networks in Germany? You have a source listed for the Xing numbers, but none of the others. Can you provide some links to that data?

]]>