Hypertext

The second annual SC World Congress was held recently in New York City, and Text 100’s Grace Pai-Leonard was there to join the dialogue.  
For those of you who aren’t familiar, SC World Congress is an event put on by Haymarket Media, publishers of SC Magazine, and can be considered an East Coast version of the [...]

Ashlee Vance’s comprehensive piece on Microsoft in the New York Times yesterday raised a few question that are often pondered here in Silicon Valley: can big companies run a decent 40-yard dash?  And do they want to anyway?
Vance gives plenty of column inches to critics’ who characterize “Microsoft’s path as a long spiral toward irrelevance.”  Author Nicholas G. [...]

Last week at the PRSA 2009 Northeast District Conference, I attended a packed session where the crisis comms team for the crash of Flight #3407 shared their strategy and lessons learned. The panel had representatives from nearly every facet of the response team and the media, including Grant Loomis, communications director for Erie County Executive [...]

It was during my previous life, ”in-house.”  I was standing in an auditorium packed with marketing and PR professionals, when our august VP of Marketing held forth to inspire us before a particularly critical upcoming product launch: ”This is really important gang.  I want to see some excitement.  It’s marketing’s job to be the cheerleaders!”
The collective eye-roll traveled through [...]

Some of the most important stuff great PR pros do begins edgy and daring. It holds all of the potential to light up the media and the marketplace. But then it goes through the committees and the reviews and the endless pontificating until the so-called wise crowd eliminates all of the ingredients that made it interesting to begin with.