What PR Professionals Need To Know About Web Analytics
If your reaction to the headline was, “what on earth does Web analytics have to do with my job?” you …
Monthly Archives: November 2009
How To Be A Great Client
David Ogilvy’s tips on how to be a great advertising client have been working their way around the Internet. They are so …
Social media has influence over senior executives too (not just “young” people)
Tom Foremski at Silicon Valley Watcher posted an interesting take on a new study released by the Society for …
Social Media: Transforming Business, ROI and the Role of PR
The impact of social media is growing beyond PR and marketing toward business functions such as sales, customer service and …
Why the “last click” model is flawed (hint: getting me to buy takes more than 3.2 ads)
94% of touch points in today’s “last click model” are thrown away and not given any credit for a sale. …