Seattle Social Media Club: A Published Stream of Consciousness: Do Business and Micro-blogging Mix?
The
next Seattle Social Media Club meeting is coming up on May 1! The topic is micro-blogging
services such as Twitter and …
Social Media: Transforming Business, ROI and the Role of PR
Tweet Tweet The impact of social media is growing …
The impact of social media is growing beyond PR and marketing toward business functions such as sales, customer service and product development. Social media measurement and its connection to tangible business metrics are key to determining business ROI of social media. PR professionals must evolve their skills as their reach is extending farther across the business.
View more documents from Text 100 Global Public Relations.
So what’s your take on the impact of social media in business transformation? What are some of the great examples you’ve seen? What skills do communications professionals need to have to seize this opportunity?
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