Hypertext

One suggestion we’ve offered repeatedly over the past year is to use more video as part of your PR and social media efforts. There’s no disputing that we’re visual people and “seeing is believing.” Adding more video posts to your corporate blog is one way to breathe new life into your blog in 2010, boost [...]

The world is looking to Copenhagen where the UN climate conference 2009 is currently taking place. At Text 100 we advise many clients on CSR and social media communications and have therefore been very interested in considering the communications landscape surrounding the conference this year. We want to find out how Web 2.0 and especially [...]

We’ll know tomorrow whether Operation Chokehold–the online mob movement that’s rallying to take down the AT&T wireless network–makes good on its threat. As of today, all we can say for sure is that social media’s potential for fostering dialogue is vast; and so is its capacity for stifling it. And in any case, it’s hard to converse when your fingers are around [...]

Carolina Noguera Binstadt’s recent post about former GM CEO Fritz Henderson’s daughter’s profanity-laced tirade on GM’s Facebook fan page got me thinking about the importance of social media strategy in crisis communications planning.
While GM likely planned ahead to monitor the flurry of discussion in social media to have a pulse on brand sentiment about this [...]

It is all over the web, the post from the daughter of former GM CEO, Fritz Henderson, probably traveled faster than the news late Tuesday that he was resigning. This highlights the public’s obsession with the way social media is shaping the communications industry and the diminishing control the communications functions seems to have on [...]

It’s a common scenario: you’ve put a lot of time and effort into the strategy and design of a corporate blog and you’ve built a strong pipeline of content that’s posted frequently. More than six weeks (or longer) have passed, and while you’re seeing some comments, you’re not sure the blog is worth the resources [...]