Looking for a New Year’s Resolution? Breathe new life into your blog with video

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One suggestion we’ve offered repeatedly over the past year is to use more video as part of your PR and social media efforts. There’s no disputing that we’re visual people and “seeing is believing.” Adding more video posts to your corporate blog is one way to breathe new life into your blog in 2010, boost the “shareability” of your content and hopefully improve brand perception.

But don’t just take our word for it. Jeanette Gibson and John Earnhardt from Cisco’s PR team (disclosure: Cisco is a Text 100 client) recently caught up with JD Lasica of the SocialMedia.biz blog to talk about how Cisco uses video. Earnhardt says:

“The return on investment for using video is a no-brainer. If you factor in the cost of the camcorders and training time, the ROI is 4 cents per video view and dropping. The real hurdle is just starting [the process]: getting the camera, teaching people how to get the video up on the Web. The real message is just to go out there and do it.”

Watch Alyssa Weir, a Textie in Rochester, share her thoughts on why video is a great PR tool as well as some of her favorite video blog examples. Lastly, don’t get bogged down with developing an overly-polished video strategy or waiting on professional production. As Earnhardt suggests, just get out there and start experimenting!