Crowd Control: Changing the Face of Media or Just Hype?

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What does Crowd Control mean? Do you trust the content your friends are sharing or news that is generated by peers? Are you more likely to take action around a topic or cause that is initiated by a friend? Does blogging about a subject qualify it as news and “citizen journalism.” Does today’s consumer care or see a difference?

At SXSW, Text 100 is leading a discussion on Sunday, March 14th, CrowdControl: Changing the Face of Media or Just Hype? about the new media democracy, citizen journalism and the wisdom of the crowd. Moderated by Text 100’s Joe Kingsbury, our panel hail from the news, content and digital industries and include: Lila King, CNN.com; Randi Zuckerberg, Facebook; Jason Rzepka, MTV; and Pete Cashmore, Mashable.

We’ve all seen the power of social media demonstrated often over the past year. For example, when Iranian citizens used social media to report on post-election activity in June 2009 when international media had limited access. We’ll be taking a closer look at the new level of involvement consumer audiences have exerted through social media including generating content and driving activism that is ultimately changing the face of the media industry.

Let us know what you think about this issue. We may share your comments during the panel.

Do you see this trend replacing current media industry business models and standards? Or is it just Hype?