California Dreaming: Live from promaxBDA

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PromaxBDA: The Conference 2010 is about to kick off today in L.A and guess who will be speaking… Yes, yours truly.

For those not familiar, it’s a fun three days of discussions around the changing face of marketing and communications for the entertainment industry. As one fellow attendee said to me just this morning as we commiserated over the long line at Starbucks, “we’re not just launching a movie anymore. We’re building iPhone apps and Facebook pages, not to mention lunch boxes and toys…” His point is a good one – no matter what your industry, no matter what your role across the marketing communications spectrum, odds are, your responsibilities have expanded exponentially as your audiences have fragmented.  

Tomorrow, I’ll be on a panel with representatives from TLC, Bagooba, MTV Networks, E! Entertainment and The Style Network to talk about the blurring line between digital marketing and PR and how to make the most of the digital PR and marketing revolution.

One of the more popular questions under constant debate: who should own social media – marketing or PR? My answer: it’s not about protecting turf, it’s about getting it right. And in most cases, that means marketing and PR working together to create one cohesive experience for consumers.

It never ceases to amaze me just how much PR has changed over the years and how, each and every day, I’m learning something new. While PR at its core remains the same – understand your audiences! – building a strong PR strategy these days requires a firm understanding of where your audiences live their lives (on and offline) and an ability to react quickly. So with that in mind, I’m off now to listen to some great speakers. Follow me at @erinhumphrey for real-time tweets from the sessions I think are most compelling.