Introducing…the iPhone 4

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FaceTime chat with Ben Parr

The iPhone 4 is officially in my hands – woohoo! iPhone 4s have been flying off the shelves (and UPS trucks for those who pre-ordered), which isn’t a surprise since the iPhone has overshadowed the Mac computer to become the company’s largest source of revenue and earnings. Apple says it sold 600,000 in early orders and Piper Jaffray analyst Gene Munster predicts sales of 1 million to 1.5 million phones by Saturday. According to Munster, this is the largest sale he’s seen for a consumer tech device.

Sure people are having reception issues with the antenna, saying they don’t like the rectangular shape or you should’ve never purchased the phone on the day it came out because it’s the first generation of that new line. For the record, I’m not one of the Apple fan girls who stood in line the day it became available – but I did pre-order, and am happy I did. My favorite features?

• FaceTime video calling: Although it only works with other iPhone 4s, this makes phone calls much more social. And fun (though I will be avoiding this feature for any early morning calls). Think Skype video chat, but on the go and with your current device. From a PR perspective, this could serve as an alternative to face-to-face meetings or media interviews to make the calls more interactive and offer more personality. Check it out – FaceTime-d with Ben Parr from Mashable.

• High-definition video recording: The camera on the iPhone 4 records HD video, and by purchasing Apple’s iMovie software app, users can shoot, edit, add music and send a video clip on the fly via their devices. This will be beneficial for brands as they can film quick videos that can be leveraged for PR and marketing, such as at tradeshows, demos, customer meetings, etc. The videos can then be promoted on your brand’s properties, such as your blog or Facebook page, pitched out to traditional media and/or leveraged in promotional marketing materials.

Besides, if Hitler hates the iPhone 4, don’t you want to love it?

He’s Upset About the iPhone 4 Antenna from MG Siegler on Vimeo.