Comments on: The top 10 most influential FTSE brands on Twitter http://text100.com/hypertext/2010/06/the-top-10-most-influential-ftse-brands-on-twitter/ linking technology & communications Sat, 28 Jan 2012 18:03:16 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Philip Sheldrakehttp://text100.com/hypertext/2010/06/the-top-10-most-influential-ftse-brands-on-twitter/comment-page-1/#comment-3066 Philip Sheldrake Mon, 21 Jun 2010 20:14:27 +0000 http://text100.com/hypertext/?p=1074#comment-3066 Hi Lance,<br><br>Whilst it's tempting to sit back and smile in the knowledge that some of my clients sit high amongst this group of FTSE 100 Twitterati here, I don't believe PR practitioners should over-emphasise Klout, followers, or measures like it. This is measurement because you can, not because you should.<br><br>Perhaps I can point you to my presentation that articulates this better than I could do here:<br><a href="http://www.slideshare.net/Sheldrake/influence-the-bullshit-best-practice-and-promise" rel="nofollow">http://www.slideshare.net/Sheldrake/influence-t...</a><br><br>It has attracted over 4000 views in 10 weeks, which must mean it makes sense. Unless the viewers view it because it doesn't of course! :-)<br><br>Kind regards, Philip. Hi Lance,

Whilst it's tempting to sit back and smile in the knowledge that some of my clients sit high amongst this group of FTSE 100 Twitterati here, I don't believe PR practitioners should over-emphasise Klout, followers, or measures like it. This is measurement because you can, not because you should.

Perhaps I can point you to my presentation that articulates this better than I could do here:
http://www.slideshare.net/Sheldrake/influence-t…

It has attracted over 4000 views in 10 weeks, which must mean it makes sense. Unless the viewers view it because it doesn't of course! :-)

Kind regards, Philip.

]]> By: Tweets that mention The top 10 most influential FTSE brands on Twitter | Hypertext -- Topsy.comhttp://text100.com/hypertext/2010/06/the-top-10-most-influential-ftse-brands-on-twitter/comment-page-1/#comment-3065 Tweets that mention The top 10 most influential FTSE brands on Twitter | Hypertext -- Topsy.com Mon, 21 Jun 2010 14:40:51 +0000 http://text100.com/hypertext/?p=1074#comment-3065 [...] This post was mentioned on Twitter by Lance Concannon, Anders Lundin. Anders Lundin said: RT @concannon: The top 10 most influential FTSE brands on Twitter: http://bit.ly/bgIVlO What makes them so successful? [...] [...] This post was mentioned on Twitter by Lance Concannon, Anders Lundin. Anders Lundin said: RT @concannon: The top 10 most influential FTSE brands on Twitter: http://bit.ly/bgIVlO What makes them so successful? [...]

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