In This Week's Issue:
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On HYPERtext: Live from SXSW
 Text 100 representatives Erica Carnevale, Jessica Casano-Antonellis, Melissa Chanslor and Star Meza are knee-deep in Texas BBQ and techie goodness at South by Southwest this week. Stay tuned to Hypertext and @text100 for live updates from the show. Meantime, check out some of what’s already been covered – including video footage of Rainn Wilson (AKA Dwight Schrute from “The Office”) and the editors of IntoMobile.
Influential Tweets Create Techmeme Headlines
Techmeme has a well-deserved reputation as one of the best curators of breaking news and tech coverage across the Web thanks to its timeliness, quality of posts and aggregation of links to related commentary. One criticism of the site’s approach has been the omission of tweets, but last month Techmeme began incorporating tweets into its results.
Wondering how you can get your tweet to appear on Techmeme? ScriptingNews briefly touches on one key tactic – being part of what Techmeme calls its "whitelist" of Twitter accounts that their human editors regularly read because their comments tend to be interesting or influential. But more realistic for most users is to follow guidance provided by Techmeme:
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Mention @Techmeme or @TechmemeFH or include links to techmeme.com or techme.me
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Tip @Techmeme on Twitter about another newsworthy tweet
Techmeme’s blog goes into full detail and provides examples of the types of tweets that will appear on the site—essentially tweets that break news can appear as a headline and tweets that provide commentary on news stories will be linked to in the discussion section.
Mobile Group Texting is This Year's Location-Based at SXSW
SXSW historically has been the place to launch the latest and greatest in tech – Twitter first emerged in 2007 and location-based service Foursquare made its first appearance two years later. This year, the hottest new development is group messaging – apps that make it easy to converse with friends and colleagues (like instant messaging or Facebook chat), only on your mobile device.
 Move over Foursquare, Gowalla and SCVNGR – you’re no longer SXSW app darlings. Enter GroupMe and Beluga (which was recently acquired by Facebook, first reported by TechCrunch) as the leading players, plus Yobongo, HeyTell and Fast Society.
What do these mobile group texting apps do? These apps are helpful at conferences. I’ve created a Text 100 Group in Beluga for me and my colleagues that are at SXSW – Erica Carnavale, Jessica Casano-Antonellis and Star Meza. With the iPhone or Android apps we can text and respond to each other as a group for free, see each other on a map (hey guys, I will know if you’re at the bar instead of at the panel you said you’d attend!) and send photos – all of which is private to our mobile phones. So if one of them are at the Foursquare party with BigBoi without me, but doesn’t hear me text during the show, I can see they’re there thanks to Beluga!
That said, there are so many of these apps, I can’t possibly commit to testing them all. Beluga was a natural choice, as I’m eager to see what Facebook will do with it. But only time will tell which of these mobile texting apps will succeed and which will fail.
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