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|Tuesday, June 7, 2011|
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|In this week's issue:|
Social Media's Whirlwind Week - A Recap
Google Acquires PostRank – More evidence of Google’s shift in focus toward the social world. PostRank is a social engagement service that helps users measure how far social content, like tweets and Facebook updates, reaches on the Web. More details are to come on what this purchase means in the long run, but we’d speculate as to say that Google Analytics might start providing more in-depth social analysis for its users.
Twitter Launches Photo Sharing Service – Twitter announced plans to roll out a new photo sharing service, which will simplify uploading and searching for photos for users. Photobucket has agreed to host the photos. Now, when users run searches for hashtags, they will be able to see top images and videos in the right column of the search results, in addition to Twitter user updates. While this service should make Twitter more of a one-stop-shop for users, we wonder what this will mean for third-party sites like Hashalbum, which already offer a similar search function to what Twitter plans to roll out. View the video demo from Twitter here.
LinkedIn Launches Plug-In for Job Applicants – LinkedIn will launch a plug-in for employers to include on their websites that will allow prospects to apply for jobs automatically using the information included in their LinkedIn profiles. Users who opt in to this are given the option to select and edit parts of their LinkedIn profile to submit for the job, and employers are given the option to add up to five questions to gain additional insights on the applicant, such as whether he or she is willing to relocate. This is all the more reason for companies and users on LinkedIn to keep their profiles up-to-date and accurate, but it has us wondering – what will happen to the paper resume?
Klout Launches +K Feature – The makers behind social influence site Klout released a new feature called “+K” which will allow users to vote for and rank their peers’ influence on specific topics. User profiles now display a +K button next to all topics Klout identifies for that person, which others can click to indicate if they’ve been influenced by that user on that subject. Users who receive these clicks will begin to notice a change in the order of the topics listed on their user pages, as well as the length of time they’re listed. It’s important to note that these clicks do not influence a user’s Klout score, but instead only relate to the topics of expertise – something brands should keep an eye on the next time they are on the hunt for influencers in their industry.
Google Releases +1 Button for Publishers – Originally launched as a feature for Google search results, +1 will now be available as a button for publishers to include on their websites. The new feature will give readers another option for sharing content they like, thus making the content more likely to be picked up by search engines.
Facebook Announces New Resources for Page Owners – Facebook created a new Resources tab within the Page editor which features tools and best practices for users to enhance their brand pages. The tab is a one-stop-shop for page managers, offering one-click options to help develop the page and connect with people, as well as additional resources like the Best Practice Guide for Marketing on Facebook. - Amber Rinehard, Global Community Manager, Text 100
Make sure you didn't miss these great posts on the Text 100 blog! Have an idea for a post? Leave us a comment on the blog, tweet us @text100, post on our Facebook Page, or email Text 100's Global Community Manager, Amber Rinehard: firstname.lastname@example.org. We love your feedback!
Branded Journalism: Bypassing the Gatekeepers?
Our Text 100 CEO, Aedhmar Hynes, held an intimate client roundtable in our Sydney office last week where we discussed the topic of branded journalism and the importance of content.
Branded journalism is an established trend that leverages the advent of digital platforms. In some ways, it is the realisation of Grunig’s two-way symmetrical model of communications. In its simplest form, brands own the message and communicate directly with their audiences via earned channels – bypassing the traditional gatekeepers of the media. Read more...
Secrets for Keeping Sane from a Busy CEO
It’s an exciting time for our business. But as our world becomes more digital and social, we’re forced to be "on" 24/7; my days aren’t the traditional 9-to-5 anymore. While I consider it a great privilege that I spend much of my time interacting with such smart, savvy, interesting people, with a schedule like mine, avoiding burnout (or jet-lag) can sometimes be elusive – and it's important to me that I give 110 percent in all of my commitments. Fortunately I have a great team behind me, and in my almost 20 years in the business I’ve learned a thing or two about what I need to do to stay focused and succeed at work and at home. I’ll let you in on a few of my secrets. Read more...
Moving Cross-Country: Why Open-Data Apps Make Consumers' Lives Easier
I recently packed up my worldly possessions and made a cross-country move from California to New York – all on my own. Sounds crazy, right? Lucky for me, I had one thing that Fievel and the other famous New York migrants of years passed didn’t: my smart phone. But my travel buddy – erm, smart phone – was more to me than just a method of entertainment; I used it for planning my trip East and getting acclimated with my new city once I arrived. Read more...
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