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New Digital Developments from Facebook, Twitter, WSJ Changing the Social Experience
There’s been so many new developments announced from social media’s major players over the last week that it’s almost tough to keep it all straight! If life is getting in the way of catching the latest news coming from Twitter, Facebook and YouTube, among others – here’s a quick digital roundup to save you from rushing to get up to speed before your next social strategy meeting.
Twitter Unveils Web Analytics Tool – Yes, you heard right: No more rushing around the Internet to track down how far your tweets were shared… it’s all going to be right on Twitter, similar to what Facebook Insights offers for page managers. Made possible by Twitter’s acquisition of BackType in June, Twitter Web Analytics will allow website owners to see how much traffic their sites receive from Twitter and the effectiveness of Twitter integrations on their sites.
WSJ Social Filters Content through Social Graph –The Wall Street Journal launched “WSJ Social” to offer its content directly through Facebook, with the goal being to “make WSJ content available where people are,” according to the general manager of the WSJ Digital Network. Could this be the first of many news organizations trying to turn traditional media consumption into a social experience?
YouTube Adds Editing Capabilities Onsite – Previously, when a video was uploaded to YouTube, users could trim time from either end of the file, swap out the soundtrack or add text over the video. Now, YouTube allows users a full suite of editing capabilities right on the site – including stabilizing footage and adding effects. For a great tutorial of how to use these new features, check out this article.
Social Media Week Underway in Social Media Week in 12 Cities – It could be a better time to focus on social media around the world. Social Media Week kicked off yesterday in 12 global cities: Beirut, Berlin, Bogota, Buenos Aires, Chicago, Glasgow, Los Angeles, Milan, Moscow, Rio de Janeiro, Sao Paulo and Vancouver. Keep up with the week’s happenings via SMW RealTime, Livestream, or by following any of the city-specific #SMW hashtags.
As Malaysia’s Text Life training ambassador, I often asked tough questions like “What’s up with today’s Generation Y (Gen Y) workforce?” “Why can’t they do as expected minus the attitude and emo-ing?” “Is there any specified training to manage this breed in the workplace?” While there are clear exceptions to the rule, it’s no secret that in general, Gen Y-ers are in a league of their own, and as different from baby boomers as night and day. Read More...
A new survey is telling us what we already know to be true – people all around the world fake sick days. The survey, conducted by Harris Interactive for Kronos Incorporated, found that about half of all Americans have taken a fake sick day. That’s about on par with countries including Canada and Australia. A whopping 71 percent of Chinese workers also admit to calling in sick when they weren’t. Should employers just accept it as normal human behaviour and simply build the loss of productivity into the cost of doing business? Read more...
As we proudly enter the 30th year of our existence, we look back at our humble beginnings and modest evolution – more than 500 Texties (ready to do or redo till we get it right), client partnerships with some of the world’s most iconic brands and niche set ups, award winning campaigns across tech, tech-enabled and tech-at-heart sectors, a formidable reputation as one of the coolest consultancies, celebrated digital awesomeness and a vision to be the agency of the future. Now that’s no mean feat.#FY12Kickoff @ Text 100 will be more than just a hashtag. It will be a celebration of our award-winning journey. A confluence of spirited consultants. An expression of gratitude to our colleagues, friends, partners and well wishers. A promise to be the agency of the future. Read more...
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Facebook Rumored to Launch Redesign at f8 Developer Conference – We’ve heard about the Facebook Subscribe button that allows users to follow people they find interesting, even without being connected to them. However, Mashable is reporting that Facebook plans to roll out a full redesign of user profiles at its f8 Developer Conference on Thursday. These new developments will encourage users to stay on profiles longer by incorporating a media platform and social ecommerce opportunities. TechCrunch also is reporting that Facebook plans to launch Read, Listened, Watched and Want buttons, similar to the Like button – thus allowing brands using pages to glean even more in-depth insights into user habits. 
