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|Monday, May 16, 2011|
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|In this week's issue:|
Redefining "Social" at Social-Loco
Jeff Miles, director for mobile transactions at NXP, used the convergence of GPS and Near Field Communications (NFC) as an example of how social, location and mobile technology and services are complementary. For retailers, NFC, or the technology behind mobile transactions, when combined with GPS, offers a powerful way to connect and engage with customers. This concept comes to life with loyalty programs, as illustrated in the following scenario: A shopper walks into a store; GPS identifies his location and the shopper receives a special offer; at checkout, NFC technology reads the coupon and will automatically apply the offer. Frequent customers can store their customer rewards information and personal shopping preferences on their phones via NFC. Or, shoppers can save the offers to their mobile phones by tapping a display in a shop. With APIs allowing application developers to tinker with NFC capabilities, opportunities for SoMoLo will continue to grow.
For more insights from the Social-Loco conference, be sure to read this post from the CEO of Beyond, Text 100's sister agency, which recaps findings from a study they conducted of social mobile users.- Alisa Davis, Senior Account Executive, San Francisco
*Image via Robert Scoble's flickr stream.
How to Launch a Successful Business Blog
In the world of Twitter, Facebook and iPhone apps, blogs might seem a bit old-hat, but they can still be incredibly powerful tools for engaging with your audience, if they’re managed correctly. Too many businesses start corporate blogs without giving much thought to what exactly they’re trying to achieve or any real plan for maintaining momentum once the initial wave of enthusiasm has died down. Launching a blog might seem like a very easy thing to do, but you shouldn’t underestimate the amount of work involved in ensuring it reaches the right audience and delivers the results you want. Read more...
#Fashion140 Conference and the Brands that Get Social
Fashion is everywhere these days – it’s a perfect match for the social world we live in and we as consumers are the ones to benefit. Opportunities are endless: brands like Gilt Groupe and HauteLook are creating the opportunity for practically anyone to own designer goods and fashion brands; magazines like Oscar de la Renta and People StyleWatch offer behind-the-scenes looks at the latest styles and trends, and social platforms like Tumblr allow anyone that can type the ability to create their own voice on fashion. Last week at #Fashion 140, discussions centered on how social media is changing the fashion industry and more importantly, sharing the tips and success stories that translate across industries. Read more...
Facebook, Burson-Marsteller News is a Cautionary Tale for PR Practitioners
With Facebook’s so-called ‘whisper campaign’ against Google coming to light, public relations has taken yet another black eye. I woke up this morning to commentary on numerous national broadcast networks that called out our industry for, at best, lacking judgment, and worse, being filled with unethical liars.
Facebook and Burson-Marsteller have issued statements admitting their missteps, but the damage is done. The tactics employed have been called surreptitious, sleazy, underhanded, unethical and more – all words that taint not only the two companies directly involved, but our entire profession. Read more...
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