Automotive Buzz Index
It’s clear the automotive industry is embracing social media as fast or faster than any other vertical market out there. Consumer trust in social media is rising at the same time as their reliance on traditional media continues to fall. Text 100 has developed its first Automotive Buzz Index study in close cooperation with international research firm Statsit to evaluate how automotive brands were perceived within social media channels during 2011.
Monitoring social media conversations at the three biggest auto shows in 2011 NAIAS 2011 in Detroit, 81st intl. Motorshow Geneva and 64th IAA in Frankfurt, we compared common themes and trends to determine which brands were the over- and underperformers in Social Media. Based on the findings we draw key conclusions for automotive brands to influence their performance within social media.
Our Automotive Buzz Index includes, aggregating conversations from different online platforms, proprietary desk research and advanced data analysis. We looked at more than 217,000 conversations on over 170 million websites globally.
|Highlights of the 2011 Automotive Buzz Index Research
To receive more detailed insights on the impact of social media on the automotive sector, view our infographic and download our full report from the bottom of the page. Please also share with us your comments and start a discussion by either commenting on our blog or by following us on Twitter and using the Twitter hashtag #autobuzzindex.