Recent Posts

Upcoming Event – Social Media Club NY: The Future of Content Marketing

You’ve heard about it, read about it and may even have dabbled in it – but next week is your …

Text100 & Social Media Club San Francisco Present: B2B Social Marketing

Social networks and mobility are not only changing the way consumers are communicating and obtaining information such as with the …

B2B Social Media Panel at SXSW – Preview with Melissa Chanslor

Melissa Chanslor has been interviewed by our good friends of the Holmes Report to preview the panel she’s moderating on …

Keeping It Simple (But Not Stupid)

By Ann Handley, Marketing Profs A favorite adage of my college journalism professor was this: Assume the reader knows nothing. But don’t …
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A Look Back – Our Top 10 Posts This Year

It’s been a busy and exciting year and as we reflect back on the successes and learnings throughout 2012, we’ve …
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Industry Roundup – Your Thanksgiving Reading List

Those of us in North America are being treated to a holiday this week – Thanksgiving! Time for family, friends, …
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4 Ways to Conquer “Mommy Blogger” Outreach Pitfalls [Guest blog post!]

It’s far too often that brands conduct “mommy blogger” outreach poorly. The first glaring problem is that the term “mommy …
Tips for amplifying your panel presentation

Tips for Amplifying Your Next Panel or Public Presentation

This post first appeared in an edition of Text100′s weekly e-newsletter, Digital Download. To get exclusive access to articles like …
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Are premium social networks the future of social media?

Jeremy Woolf, Text100′s Global Digital and Social Media lead, recently sat down with Campaign Asia-Pacific to debate with fellow digital …
Buyer Persona, Timothy Krause

Guest Post: Who is Your Ideal Customer? Five Tips for Creating Buyer Personas

A buyer persona is a hypothetical customer profile that defines what values, wants, fears and objections your marketing should speak …
Erica Pompen & T.T. Yang show off our SABRE Awards

Text100 Scoops Up Two APAC SABRE Awards

Last night Text100 cleaned up at at the APAC Sabre Awards Dinner! From our five nominations, we won two awards. …
socialmedialogos

Digital Debrief – Six Things We’re Reading Right Now

It’s another busy start to the week! Here’s a quick list of what we’re taking some time to read this …
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Aedhmar Hynes featured in PRWeek Career Guide Story

Text100 CEO Aedhmar Hynes was recently featured in the PR Week Career Guide 2012 in a story about motherhood and …
What We're Reading @text100

What We’re Reading This Weekend

Another busy week comes to a close and with all of the things on our to-do lists, we have some …
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‘Self brandalism’ and why we should all learn to embrace the hate

However hard you try, not everyone will like you. This is a lesson most of us learn in our early school …