Storytellers Will Own Content
Who’s going to lead the content marketing revolution? The futurebuzz.com Magic 8-Ball says PR. Mine says something different.
But then, I …
Recent Posts
Of Apple, Advertising and Eyeballs (or, The Future Now)
Lots of chatter and coverage this week about the likes of Elle, Nylon and PopSci signing up to Apple’s iPad …
These Aren’t the Cars You’re Looking For….
Little Darth made quite an impression in the blockbuster Super Bowl ad by Volkswagen. YouTube views are well over 20 million, …
P.R. People Need to Get the Picture
The New York City Department of Heath recently put out a video public service announcement about the ill effects of …
On Language, on P.R.
Every Sunday I look forward to starting my perusal of the The New York Times with my favorite column, “On Language.” This …
Why Hype Should Die and Second Life Live
I’ve been catching up on the Scobleizer’s recent posts on what’s doing over in Second Life. The virtual world pioneer …
Operation Chokehold–Or, Following Your Worst Instincts
We’ll know tomorrow whether Operation Chokehold–the online mob movement that’s rallying to take down the AT&T wireless network–makes good on its …
How To Be A Great Client
David Ogilvy’s tips on how to be a great advertising client have been working their way around the Internet. They are so …
Can Big Be Fast? And Does It Want To?
Ashlee Vance’s comprehensive piece on Microsoft in the New York Times yesterday raised a few question that are often pondered here in …
