Advertising vs. Public Relations: Round One
Listen up, ad-agencies: you’re no longer in charge.
And David Ogilvy’s famous quip starts to explain why:
“What really decides consumers to …
Advertising
Best Practices: Determining the Value of Facebook Ads
As PR professionals, we tend to favor earned and owned media over paid media, but we recognize the value in …
Of Apple, Advertising and Eyeballs (or, The Future Now)
Lots of chatter and coverage this week about the likes of Elle, Nylon and PopSci signing up to Apple’s iPad …
These Aren’t the Cars You’re Looking For….
Little Darth made quite an impression in the blockbuster Super Bowl ad by Volkswagen. YouTube views are well over 20 million, …
Why the “last click” model is flawed (hint: getting me to buy takes more than 3.2 ads)
94% of touch points in today’s “last click model” are thrown away and not given any credit for a sale. …
Nielsen Missed the Mark on Value of PR for Financial Brands in Crisis
A study that was just released by Nielsen IAG concluded that advertising builds confidence for financial brands in crisis — that …
New Study Finds That Media Prominence Predicts Brand Value Better than Ad Spend for High Involvement Brands
Of all things that could potentially contribute to the financial value of a company’s brand, including product quality, customer service, …