Hypertext

I always thought I wanted to be a television reporter. It all started when Amber Lee, an anchor for the Bay Area network KTVU, came to visit my elementary school in the early 1990’s, and explained the ins and outs of her job to us. It sounded like the perfect gig – combining writing with [...]

…there’s a lot to consider when trying to zero in on the right kind of talent. There’s at least as much snake oil as legitimate talent out there…

One suggestion we’ve offered repeatedly over the past year is to use more video as part of your PR and social media efforts. There’s no disputing that we’re visual people and “seeing is believing.” Adding more video posts to your corporate blog is one way to breathe new life into your blog in 2010, boost [...]

We’ll know tomorrow whether Operation Chokehold–the online mob movement that’s rallying to take down the AT&T wireless network–makes good on its threat. As of today, all we can say for sure is that social media’s potential for fostering dialogue is vast; and so is its capacity for stifling it. And in any case, it’s hard to converse when your fingers are around [...]

It’s a common scenario: you’ve put a lot of time and effort into the strategy and design of a corporate blog and you’ve built a strong pipeline of content that’s posted frequently. More than six weeks (or longer) have passed, and while you’re seeing some comments, you’re not sure the blog is worth the resources [...]

94% of touch points in today’s “last click model” are thrown away and not given any credit for a sale.
- Esco Strong, Director, Microsoft Advertising Institute
Rob Birgfeld over at SmartBlog on Social Media has a good post on why ROI as measured by the last click – the last click before a sale – [...]

Some of the most important stuff great PR pros do begins edgy and daring. It holds all of the potential to light up the media and the marketplace. But then it goes through the committees and the reviews and the endless pontificating until the so-called wise crowd eliminates all of the ingredients that made it interesting to begin with.