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Navigating the Social Media Sea at the 2010 Bulldog Reporter Media Relations Summit

Kevin Turner — Wed, 30 Jun 2010 21:04:15 +0000

With the constant cries and decrees of the death of traditional journalism coupled with the ever-growing and omnipresent influence of social media, public relations professionals find themselves at the helm of an exciting period of evolution in the communications industry. Our CEO, Aedhmar Hynes spoke to this and the future of PR in the ever-changing media landscape as part of a panel, “The Future of Public Relations: Seizing the Opportunity,” at the 2010 Bulldog Reporter Media Relations Summit this week in New York City.

With the rise of social and the changing winds in the media industry, is the role of the PR professional dead as we know it? Absolutely not. In fact, as Aedhmar noted during the panel, “with the evolution of communications landscape, the role of the PR professional is more paramount than ever.” In order to service clients better and surf through the changing waters, it is important for PR professionals to have a steady finger on the pulse of the industry and what the public is using.

For example, while social media is undoubtedly huge and here for good, what may be hot in the social media landscape now, may not be so next month. Pointing to the fall of the once dominant MySpace, Aedhmar noted the necessity of not just knowing the hot tools of the moment, but also what drives users and consumers to these tools. Understanding how and why social media tools are trending is a key importance for every PR professional.

Panelists who spoke alongside Aedhmar included Matt Harrington, Edelman U.S. President and CEO; Peter Land, PepsiCo Beverages Americas, SVP, Communications; and Martin Murtland, Dow Jones & Company, VP, Solutions for Corporate Communications.

I spoke with Aedhmar briefly after the panel to get her key takeaway – the importance for PR pros to make messages distinctly heard above the continuous chatter:

Council of PR Firms Launches Newsletter

Text 100 — Wed, 12 Mar 2008 13:37:43 +0000

Today the Council of PR Firms launched The Firm Voice, a new email newsletter for PR agency practitioners.

I was asked to participate as a member of the editorial team to help ensure that the content was relevant not only to individuals at the executive level, but to junior agency staff as well. Our firm’s first contribution was this video, where some of our digital natives talked about how we use peer media both inside and outside our organization.

If you have any feedback you’d like to share about the newsletter, please do so in the comments.

Aaron Uhrmacher, NYC

Technorati Tags: Council of PR Firms,digital natives,public relations

Text 100 Speakers on the Road!

Text 100 — Tue, 02 Oct 2007 19:04:19 +0000

Text 100 is on the road with multiple speakers at both last week’s Bulldog Reporter’s PR Agency Management conference in New York City and the 2007 PRSA NE District Conference taking place this Thursday in Rochester, NY. Text 100 CEO Aedhmar Hynes is particularly busy – delivering keynote addresses at both conferences. "Trust and PR: An Unlikely Marriage Made in the Agency of the Future" was the title of her address to attendees at the PR Agency Management conference and she’s currently gearing up to deliver "I Have Enough Trouble with My First Life!" – detailing how to build brands across the next generation of the social media landscape for this week’s PRSA event.

Text 100′s CFO Bruce Bishop also participated in the PR Agency Management conference, joining a panel discussion on "Setting and Achieving Key Financial Ratios to Increase Agency Profits."

Joining Aedhmar at the PRSA event this week will be fellow Text 100 employees Aaron Uhrmacher, peer media consultant, participating in a panel discussion on PR for Web 2.0, Erin Humphrey, vice president, presenting with client Xerox on Silver Anvil successes and Jessica Ward, account executive, who will be joining a recent graduate track aimed at PRSA attendees and recent graduates.

Six presentations in one week – thanks to all of our presenters!

Trust: The Most Important Currency in the Future of PR?

Kate Hill — Wed, 25 Jul 2007 19:25:28 +0000

Bulldog Reporter has posted a byline article written by our very own Georg Kolb. It’s on the "Barks and Bite" section of the publication’s Web site. Georg, executive vice president of innovation at Text 100, wrote an article on the importance of trust in public relations and a number of the issues surrounding this subject matter. It makes for a very interesting read. I encourage you to check it out if you have a spare few minutes.

On another note, Text 100 recently announced an alliance with Zuberance to create services that will help business communicators develop more trusted relationships with their constituencies.

-Radley Moss