Hypertext

Last week I had the pleasure of accompanying our CEO, Aedhmar Hynes as she spoke at the Conference Board Corporate Communication and Web 2.0 Conference. The panel, “Overcoming Barriers to Building Digital Relationships,” discussed how many of the “new” rules in social media are in essence the very old rules and fundamental elements of [...]

When people wrongly believe you have died, speaking up might actually be a fairly effective means of changing their perceptions.

It was only a decade ago when quarterly earnings calls weren’t open to the public, and certainly not the media. As a reporter, I’d have to watch for any out-of-the-ordinary stock movements to signal some important piece of information, or I would rely on sources such as analysts or institutional investors to tell me what [...]

Last week, President Obama delivered an address in Cairo,   Egypt, titled “A New Beginning,” to help start a new chapter of engagement between the United States and Muslim world. He boldly addressed the range of issues that have caused tensions and challenged preconceptions. Every phrase, nuance and gesture carried purpose and was delivered with [...]

While the Public Relations industry does everything possible to become immersed in the social media space it’s presented with the question of “How do you sell Social Media to the CEO?”
This was the topic of a presentation I gave at the PRSA Digital Conference this morning in New York.
From my perspective, as communicators we should [...]

A study that was just released by Nielsen IAG concluded that advertising builds confidence for financial brands in crisis — that those financial institutions that spend more on advertising will maintain more consumer confidence than those that pull back.
Not surprising at all to see yet another validation for the power of advertising.
But buried in the same [...]

Of all things that could potentially contribute to the financial value of a company’s brand, including product quality, customer service, and R&D, public relations has been one of the least well studied and understood. We recently conducted a study to take a closer look at the role that public relations plays in building brand value [...]