Hypertext

You may recall images flashing around the world in 2006 that showed laptops bursting into flames.  These dangerous fires were caused by faulty batteries.  However, few people appreciate that Sony was not identified as the supplier of these batteries until Dell Computer named it in a post on the company’s [...]

Last week at the PRSA 2009 Northeast District Conference, I attended a packed session where the crisis comms team for the crash of Flight #3407 shared their strategy and lessons learned. The panel had representatives from nearly every facet of the response team and the media, including Grant Loomis, communications director for Erie County Executive [...]

For the second year in a row, Text 100’s North American Digital Lifestyle sector was able to offer exhibitors a cost effective, exclusive event designed specifically to reach consumer media holiday gift guides, launch new products, make announcements or just build relationships. Text 100’s ‘Summer Sleigh Ride’ took place last week on Tuesday, June 23rd, [...]

We think we do award-winning work for our clients. So it’s nice to hear other people do too. Last week I attended the Holmes Report Sabre Awards at Cipriani’s in New York, along with some esteemed colleagues. We were pleased to be recognized as finalists for two Silver and a Gold Sabre award alongside our [...]

Perhaps I should explain.
Each year, members of our security sector make the pilgrimage to San Fran for the RSA Conference, the world’s largest security event.  We go to stay on top of the latest trends in IT and physical security, spend some quality time with our network of vendors, experts and media, and of course help [...]

While the Public Relations industry does everything possible to become immersed in the social media space it’s presented with the question of “How do you sell Social Media to the CEO?”
This was the topic of a presentation I gave at the PRSA Digital Conference this morning in New York.
From my perspective, as communicators we should [...]