Hypertext

Building brands and earning customer loyalty in the age of social media – this will be the subject of a discussion panel hosted by Text 100 Germany, at the international media conference Medienwoche@IFA.
Focusing on the opportunities and challenges presented by online branding, the debate will cover such questions as: Is it possible to manage brand [...]

With the constant cries and decrees of the death of traditional journalism coupled with the ever-growing and omnipresent influence of social media, public relations professionals find themselves at the helm of an exciting period of evolution in the communications industry. Our CEO, Aedhmar Hynes spoke to this and the future of PR in the ever-changing [...]

PromaxBDA: The Conference 2010 is about to kick off today in L.A and guess who will be speaking… Yes, yours truly.

For those not familiar, it’s a fun three days of discussions around the changing face of marketing and communications for the entertainment industry. As one fellow attendee said to me just this morning as we [...]

Last week I had the pleasure of accompanying our CEO, Aedhmar Hynes as she spoke at the Conference Board Corporate Communication and Web 2.0 Conference. The panel, “Overcoming Barriers to Building Digital Relationships,” discussed how many of the “new” rules in social media are in essence the very old rules and fundamental elements of [...]

Text 100 Johannesburg office gives the scoop on the new World Cup stadium.

You may recall images flashing around the world in 2006 that showed laptops bursting into flames.  These dangerous fires were caused by faulty batteries.  However, few people appreciate that Sony was not identified as the supplier of these batteries until Dell Computer named it in a post on the company’s [...]

Last week at the PRSA 2009 Northeast District Conference, I attended a packed session where the crisis comms team for the crash of Flight #3407 shared their strategy and lessons learned. The panel had representatives from nearly every facet of the response team and the media, including Grant Loomis, communications director for Erie County Executive [...]