Hypertext

As we enter a new decade undoubtedly full of hyped trends, disruptive platforms and outrageous applications, we asked our experts to tell us their predictions:

Jeremy Woolf
(China)
Pierre Le Leannec
(France)

Lars Basche

The world is looking to Copenhagen where the UN climate conference 2009 is currently taking place. At Text 100 we advise many clients on CSR and social media communications and have therefore been very interested in considering the communications landscape surrounding the conference this year. We want to find out how Web 2.0 and especially [...]

Guten Tag! In the next segment of our regional social media snapshot series,  I thought I’d share insight from the Text 100 Munich office into the region’s unique online behaviors and cultural considerations: 

Social media usage in Germany lacks behind other major European markets and globally compared to the USA or Asia/Pacific. According to the [...]

 
Extending your social media strategy into new a country requires a strong understanding of that region’s online behaviors and cultural considerations. To help you build your strategy, I thought I’d share insight from Text 100’s Sydney office and provide a quick look at what makes social media engagement unique my country:
 
·      Australia currently lags behind other [...]

We all make presumptions. That’s human nature. After all, we’re analytical creatures and we’re wired to form opinions based on multiple stimuli. But in the PR business, sometimes these assumptions can be flawed. And I must confess, we don’t challenge them often enough.

This was the thinking that led Text 100 offices in 21 countries to [...]