Text 100 China Making Buzz Around Strategic Partnership with Verawom
by Shannon Pu, on behalf of the China Marketing Team
Text 100 China announced a strategic partnership with a China home-grown …
marketing
One Man’s Innovative “Social Payment” Experiment is Totally Unaffiliated with Starbucks
So far this week has been a doozy: Standard’s & Poor’s downgraded the US from AAA to AA+, every stock …
The PayPal #PromiseKept – Generating Buzz for Your Brand Through Humor
Recently, the Text 100 Singapore and Malaysia offices channelled Stock Aitken Waterman for a couple of weeks to create a …
Where Virals Come From – Understanding Memes and Online Culture
In the marketing industry we’re used to thinking of viral content in terms of branded collateral that’s been specifically designed …
Will Digital Magazines Ever Succeed?
Whether it’s creating an interactive magazine-like experience online or finding how to use the Web as a profitable medium, publishers …
Text 100 Panel: Building Brands Online
Building brands and earning customer loyalty in the age of social media – this will be the subject of a …
P.R. People Need to Get the Picture
The New York City Department of Heath recently put out a video public service announcement about the ill effects of …
iPhone, Gizmodo and Lufthansa
Unless you have been living under a rock this week, you probably have watched the “story of the week” unfold. Yeah, …
Foursquare Goes Beyond the Battles for Mayorship as Businesses Reap Benefits
Friday, April 16 has been declared a social media holiday – Foursquare Day! But let’s back up a minute. What …