Hypertext

Text 100’s CEO Aedhmar Hynes recently posted on the Arthur Page Society’s Page Turner blog about the topic of trust and its relevance to leadership of an organization.  It’s a good read and makes some interesting points about the role of trust in today’s business climate.  Check it out.

I always thought I wanted to be a television reporter. It all started when Amber Lee, an anchor for the Bay Area network KTVU, came to visit my elementary school in the early 1990’s, and explained the ins and outs of her job to us. It sounded like the perfect gig – combining writing with [...]

PromaxBDA: The Conference 2010 is about to kick off today in L.A and guess who will be speaking… Yes, yours truly.

For those not familiar, it’s a fun three days of discussions around the changing face of marketing and communications for the entertainment industry. As one fellow attendee said to me just this morning as we [...]

Last week I had the pleasure of accompanying our CEO, Aedhmar Hynes as she spoke at the Conference Board Corporate Communication and Web 2.0 Conference. The panel, “Overcoming Barriers to Building Digital Relationships,” discussed how many of the “new” rules in social media are in essence the very old rules and fundamental elements of [...]

You’ll often hear social media dorks like me talking about how easy it is for brands to lose control of their message in social channels, but what does that actually mean in practical terms? This is a good example:
http://twitter.com/BPGlobalPR
Following the oil spill in the Gulf of Mexico, somebody set up this spoof BP Global PR [...]

I met with a large TV brand recently and we touched on the corporate spokesperson’s role in a social media world. Has the corporate spokesperson gone the way of the dodo? Is it a case of Darwinian survival of the fittest, where only those who can traverse the often murky social media landscape will [...]

Learning to think visually is an absolute prerequisite to professional communications.