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When people wrongly believe you have died, speaking up might actually be a fairly effective means of changing their perceptions.

…there’s a lot to consider when trying to zero in on the right kind of talent. There’s at least as much snake oil as legitimate talent out there…

You may recall images flashing around the world in 2006 that showed laptops bursting into flames.  These dangerous fires were caused by faulty batteries.  However, few people appreciate that Sony was not identified as the supplier of these batteries until Dell Computer named it in a post on the company’s [...]

David Ogilvy’s tips on how to be a great advertising client have been working their way around the Internet.  They are so simple, yet so profound, I thought it worth a quick adaptation for PR clients.  To wit:
How To Be A Good Client:
1. Emancipate your agency from fear.
2. Select the right agency in the first place.
3. Brief [...]

The impact of social media is growing beyond PR and marketing toward business functions such as sales, customer service and product development. Social media measurement and its connection to tangible business metrics are key to determining business ROI of social media. PR professionals must evolve their skills as their reach is extending farther across the [...]

Ashlee Vance’s comprehensive piece on Microsoft in the New York Times yesterday raised a few question that are often pondered here in Silicon Valley: can big companies run a decent 40-yard dash?  And do they want to anyway?
Vance gives plenty of column inches to critics’ who characterize “Microsoft’s path as a long spiral toward irrelevance.”  Author Nicholas G. [...]

It was during my previous life, ”in-house.”  I was standing in an auditorium packed with marketing and PR professionals, when our august VP of Marketing held forth to inspire us before a particularly critical upcoming product launch: ”This is really important gang.  I want to see some excitement.  It’s marketing’s job to be the cheerleaders!”
The collective eye-roll traveled through [...]