Hypertext

It’s a common scenario: you’ve put a lot of time and effort into the strategy and design of a corporate blog and you’ve built a strong pipeline of content that’s posted frequently. More than six weeks (or longer) have passed, and while you’re seeing some comments, you’re not sure the blog is worth the resources [...]

If your reaction to the headline was, “what on earth does Web analytics have to do with my job?” you probably weren’t alone. Web analytics might be thought of as the realm of SEO pros and online marketing teams, but it can be an incredibly valuable tool for PR teams too. In fact, Web analytics [...]

The impact of social media is growing beyond PR and marketing toward business functions such as sales, customer service and product development. Social media measurement and its connection to tangible business metrics are key to determining business ROI of social media. PR professionals must evolve their skills as their reach is extending farther across the [...]

94% of touch points in today’s “last click model” are thrown away and not given any credit for a sale.
- Esco Strong, Director, Microsoft Advertising Institute
Rob Birgfeld over at SmartBlog on Social Media has a good post on why ROI as measured by the last click – the last click before a sale – [...]

40% of posts on Twitter are “pointless babble” according to the latest media headlines. That data comes from a recent study on Twitter usage by Pear Analytics. Obviously, the “pointless babble” characterization was going to spark headlines, especially among those just looking for any reason to sneer at the heavily (and some would say overly) hyped [...]

Today we bring you the full Power 50 Blog report, concluding our series on the Most Influential Blogs. When my colleagues at Context Analytics and I set out to conduct this study, we wanted to provide PR professionals with research that would help them navigate the blogosphere by identifying who the new influencers are, and [...]

For the politics category of our most influential blogs study, it’s our pleasure to share 463 Communications partner and fellow Next Fifteen friend Jim Hock’s view on the shifting landscape of Beltway communications…
“As we all know, Barack Obama has completely changed what new media means to all of us. His campaign revolutionized the way a [...]