Brands As Publishers – The Debate Continues
At my favorite panel thus far at SXSW “Brave New World: Debating Brands’ Role as Publishers,” moderator Tom Ashbrook of …
social media measurement
Yes, Social Is Working – The Power of Anecdotal Business Results
I was one of the lucky ones who got a seat at the “Marketing Budgets Have Gone Social – Is …
Measuring Influence: It’s All Relative
Today’s extra-social world is redefining the way brands decide who might be considered a ‘VIP’. Prominent airlines are offering free …
These Aren’t the Cars You’re Looking For….
Little Darth made quite an impression in the blockbuster Super Bowl ad by Volkswagen. YouTube views are well over 20 million, …
Measuring Success: Is it Time to Quit Your Corporate Blog?
It’s a common scenario: you’ve put a lot of time and effort into the strategy and design of a corporate …
What PR Professionals Need To Know About Web Analytics
If your reaction to the headline was, “what on earth does Web analytics have to do with my job?” you …
Social Media: Transforming Business, ROI and the Role of PR
The impact of social media is growing beyond PR and marketing toward business functions such as sales, customer service and …
Why the “last click” model is flawed (hint: getting me to buy takes more than 3.2 ads)
94% of touch points in today’s “last click model” are thrown away and not given any credit for a sale. …
Is Twitter just “pointless babble?”
40% of posts on Twitter are “pointless babble” according to the latest media headlines. That data comes from a recent …