Hypertext

Mattel’s iconic Barbie doll has launched a new career as a videographer and being the savvy diva she is, turned to Foursquare and Twitter to promote it.
On July 20th while on her summer vacation Barbie launched a Video Girl Scavenger Hunt to promote her latest career as the multi-media Video Girl Barbie doll across San [...]

Building brands and earning customer loyalty in the age of social media – this will be the subject of a discussion panel hosted by Text 100 Germany, at the international media conference Medienwoche@IFA.
Focusing on the opportunities and challenges presented by online branding, the debate will cover such questions as: Is it possible to manage brand [...]

I always thought I wanted to be a television reporter. It all started when Amber Lee, an anchor for the Bay Area network KTVU, came to visit my elementary school in the early 1990’s, and explained the ins and outs of her job to us. It sounded like the perfect gig – combining writing with [...]

Is social media a friend or foe? An interesting topic given the profile social media has claimed of late. Ladies and gentlemen of the jury, let me present defence exhibit A – a Nestlé KitKat.
This icon of chocolate goodness seems harmless. Greenpeace, however, has pressured Nestlé to stop using palm oil in its products, citing [...]

PromaxBDA: The Conference 2010 is about to kick off today in L.A and guess who will be speaking… Yes, yours truly.

For those not familiar, it’s a fun three days of discussions around the changing face of marketing and communications for the entertainment industry. As one fellow attendee said to me just this morning as we [...]

Imagine the scenario. You walk into a crowded bar. A group of potential customers stand in a corner. They’re talking about your company and your competitors. Interestingly, they’re trying to determine which company they should buy from, and each is putting forward solid arguments. The argument seems to be going your way. Perhaps it would [...]

Last week I had the pleasure of accompanying our CEO, Aedhmar Hynes as she spoke at the Conference Board Corporate Communication and Web 2.0 Conference. The panel, “Overcoming Barriers to Building Digital Relationships,” discussed how many of the “new” rules in social media are in essence the very old rules and fundamental elements of [...]