Hypertext

Building brands and earning customer loyalty in the age of social media – this will be the subject of a discussion panel hosted by Text 100 Germany, at the international media conference Medienwoche@IFA.
Focusing on the opportunities and challenges presented by online branding, the debate will cover such questions as: Is it possible to manage brand [...]

Facebook and Malaysia-based MOL Global today announced a partnership that  will broaden the social network’s asia-wide payment options.
Using the MOL Points micropayment system, Facebook users will be able to purchase Facebook’s Facebook Credit through MOL’s online portals or pay through more than 540,000 physical, online and mobile channels in 73 countries worldwide.
According to the press release, [...]

The past three years, and despite a global recession, we have achieved some significant successes at Text 100.  We have developed our client portfolio beyond technology, beyond media relations and we continue to work with clients and brands that the rest of the industry is envious of.
During these three years we’ve seen how social media [...]

PromaxBDA: The Conference 2010 is about to kick off today in L.A and guess who will be speaking… Yes, yours truly.

For those not familiar, it’s a fun three days of discussions around the changing face of marketing and communications for the entertainment industry. As one fellow attendee said to me just this morning as we [...]

Text 100 Johannesburg office gives the scoop on the new World Cup stadium.

Two weeks ago, an acquaintance from the Publicity Club of New England invited me to speak on a panel about job searching and networking. The panel was well rounded and included national communication headhunters, etiquette and image experts and local hiring managers. In attendance was a room full of twenty-something job seekers whose ranks easily [...]

As we enter a new decade undoubtedly full of hyped trends, disruptive platforms and outrageous applications, we asked our experts to tell us their predictions:

Jeremy Woolf
(China)
Pierre Le Leannec
(France)

Lars Basche