Hypertext

Two weeks ago, an acquaintance from the Publicity Club of New England invited me to speak on a panel about job searching and networking. The panel was well rounded and included national communication headhunters, etiquette and image experts and local hiring managers. In attendance was a room full of twenty-something job seekers whose ranks easily [...]

As we enter a new decade undoubtedly full of hyped trends, disruptive platforms and outrageous applications, we asked our experts to tell us their predictions:

Jeremy Woolf
(China)
Pierre Le Leannec
(France)

Lars Basche

You may recall images flashing around the world in 2006 that showed laptops bursting into flames.  These dangerous fires were caused by faulty batteries.  However, few people appreciate that Sony was not identified as the supplier of these batteries until Dell Computer named it in a post on the company’s [...]

The world is looking to Copenhagen where the UN climate conference 2009 is currently taking place. At Text 100 we advise many clients on CSR and social media communications and have therefore been very interested in considering the communications landscape surrounding the conference this year. We want to find out how Web 2.0 and especially [...]

It is all over the web, the post from the daughter of former GM CEO, Fritz Henderson, probably traveled faster than the news late Tuesday that he was resigning. This highlights the public’s obsession with the way social media is shaping the communications industry and the diminishing control the communications functions seems to have on [...]

It was during my previous life, ”in-house.”  I was standing in an auditorium packed with marketing and PR professionals, when our august VP of Marketing held forth to inspire us before a particularly critical upcoming product launch: ”This is really important gang.  I want to see some excitement.  It’s marketing’s job to be the cheerleaders!”
The collective eye-roll traveled through [...]

Guten Tag! In the next segment of our regional social media snapshot series,  I thought I’d share insight from the Text 100 Munich office into the region’s unique online behaviors and cultural considerations: 

Social media usage in Germany lacks behind other major European markets and globally compared to the USA or Asia/Pacific. According to the [...]