An Argument in Favor of Email
HBR recently ran an article from Anthony Tjan, CEO and Founder of the venture capital firm Cue Ball, in which he …
Trends
Shift in Video Consumption Changing Marketing Landscape
Recently, the San Francisco Text 100 office listened in on the Beet.TV webinar, “Online Video Goes Primetime.” The webinar, consisting …
ConAgra Foods Leaves Sour Taste in Bloggers’ Mouths
Call me a child, but I love surprises. To me, a surprise party is the number one way to celebrate …
Cultural Differences in Consumer Preferences
This week, I was fortunate enough to spend some time with Eliane Fiolet, co-founder and editor for Ubergizmo. A native …
Finding a blend between work and life
by Mei Ling Yeow, managing consultant, Text 100 Kuala Lumpur
While technology means that it is easier than ever to work …
MTV’s Jersey Shore Fist Pumps Its Way into the Record Books
Photo credit: Ian Spanier, courtesy of MTV.com
On December 3rd, 2009 MTV introduced the world to a new reality sensation, the …
Data privacy and the internet: what it means for strategists
Internet privacy involves the desire or mandate of personal privacy concerning transactions or transmission of data via the Internet. It …
Flipping the switch: Taking the online relationship offline
The proliferation of social networking sites has undoubtedly increased the number of connections and interactions we have with friends and …
Exploring Social Media in APAC: China
Continuing on in our APAC social media series, today we hear from Shannon Pu, digital consultant based in China, on …