Hypertext

Learning to think visually is an absolute prerequisite to professional communications.

…there’s a lot to consider when trying to zero in on the right kind of talent. There’s at least as much snake oil as legitimate talent out there…

As we enter a new decade undoubtedly full of hyped trends, disruptive platforms and outrageous applications, we asked our experts to tell us their predictions:

Jeremy Woolf
(China)
Pierre Le Leannec
(France)

Lars Basche

Tom Foremski at Silicon Valley Watcher posted an interesting take on a new study released by the Society for New Communications Research (SNCR) stating that senior executives are affected by social media and that the influence of online communities on business decisions has grown over the past three years.
Check out the results of the [...]

Guten Tag! In the next segment of our regional social media snapshot series,  I thought I’d share insight from the Text 100 Munich office into the region’s unique online behaviors and cultural considerations: 

Social media usage in Germany lacks behind other major European markets and globally compared to the USA or Asia/Pacific. According to the [...]

 
Extending your social media strategy into new a country requires a strong understanding of that region’s online behaviors and cultural considerations. To help you build your strategy, I thought I’d share insight from Text 100’s Sydney office and provide a quick look at what makes social media engagement unique my country:
 
·      Australia currently lags behind other [...]

Less than 48 hours after hearing U.S. Chief Technology Officer Aneesh Chopra address a gathering of Churchill Club members at the Computer History Museum in Silicon Valley, I find myself a bit skeptical about what I heard.
Big picture, I’m delighted we now have a Chief Technology Officer, and I’m heartened that he’s ostensibly focused on [...]