Hypertext

Building brands and earning customer loyalty in the age of social media – this will be the subject of a discussion panel hosted by Text 100 Germany, at the international media conference Medienwoche@IFA.
Focusing on the opportunities and challenges presented by online branding, the debate will cover such questions as: Is it possible to manage brand [...]

Tom Foremski at Silicon Valley Watcher posted an interesting take on a new study released by the Society for New Communications Research (SNCR) stating that senior executives are affected by social media and that the influence of online communities on business decisions has grown over the past three years.
Check out the results of the [...]

This week, Text 100’s own Julia Graham was named a Top Tech PR Pro in PRSourceCode’s annual Top Tech Communicators awards. What’s particularly cool about this award is that it comes from the editors and bloggers at the IT and business publications like InformationWeek, eWeek and Network World that Julia works with everyday.
We were thrilled, [...]

It was only a decade ago when quarterly earnings calls weren’t open to the public, and certainly not the media. As a reporter, I’d have to watch for any out-of-the-ordinary stock movements to signal some important piece of information, or I would rely on sources such as analysts or institutional investors to tell me what [...]

Last week, President Obama delivered an address in Cairo,   Egypt, titled “A New Beginning,” to help start a new chapter of engagement between the United States and Muslim world. He boldly addressed the range of issues that have caused tensions and challenged preconceptions. Every phrase, nuance and gesture carried purpose and was delivered with [...]

A study that was just released by Nielsen IAG concluded that advertising builds confidence for financial brands in crisis — that those financial institutions that spend more on advertising will maintain more consumer confidence than those that pull back.
Not surprising at all to see yet another validation for the power of advertising.
But buried in the same [...]