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The iPhone 4 is officially in my hands – woohoo!

If your reaction to the headline was, “what on earth does Web analytics have to do with my job?” you probably weren’t alone. Web analytics might be thought of as the realm of SEO pros and online marketing teams, but it can be an incredibly valuable tool for PR teams too. In fact, Web analytics [...]

Ashlee Vance’s comprehensive piece on Microsoft in the New York Times yesterday raised a few question that are often pondered here in Silicon Valley: can big companies run a decent 40-yard dash?  And do they want to anyway?
Vance gives plenty of column inches to critics’ who characterize “Microsoft’s path as a long spiral toward irrelevance.”  Author Nicholas G. [...]

Guten Tag! In the next segment of our regional social media snapshot series,  I thought I’d share insight from the Text 100 Munich office into the region’s unique online behaviors and cultural considerations: 

Social media usage in Germany lacks behind other major European markets and globally compared to the USA or Asia/Pacific. According to the [...]

 
Extending your social media strategy into new a country requires a strong understanding of that region’s online behaviors and cultural considerations. To help you build your strategy, I thought I’d share insight from Text 100’s Sydney office and provide a quick look at what makes social media engagement unique my country:
 
·      Australia currently lags behind other [...]

Less than 48 hours after hearing U.S. Chief Technology Officer Aneesh Chopra address a gathering of Churchill Club members at the Computer History Museum in Silicon Valley, I find myself a bit skeptical about what I heard.
Big picture, I’m delighted we now have a Chief Technology Officer, and I’m heartened that he’s ostensibly focused on [...]

Many companies with a Twitter account and a Facebook fan page are already looking for “the next big thing.” As a result, we’re getting a lot of interest from communications teams in learning more about building iPhone applications. Here’s our take on one of the best selling mobile devices from a comms perspective:
Simply having a Twitter account or Facebook fan page does not [...]