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Word of Mouth
One Man’s Innovative “Social Payment” Experiment is Totally
Un
affiliated with Starbucks
So far this week has been a doozy: Standard’s & Poor’s downgraded the US from AAA to AA+, every stock …
Posted on
11 August 2011
by
Kevin Turner
What Not to do with Hashtags – The Kenneth Cole Debacle
Twitter is known for being a medium that allows users to share information with a large number of people instantly, …
Posted on
11 February 2011
by
Elisabeth Giammona
What Your Brand Can Learn from MTV’s VMA Host Pick
“Justin Bieber To Perform at 2010 VMAs” Obviously… “Kanye West To Perform At 2010 MTV VMAs” Wait…didn’t he get kicked out last year? But …
Posted on
02 September 2010
by
Lauren Ianuzi
Social media has influence over senior executives too (not just “young” people)
Tom Foremski at Silicon Valley Watcher posted an interesting take on a new study released by the Society for …
Posted on
17 November 2009
by
Text 100
Why the “last click” model is flawed (hint: getting me to buy takes more than 3.2 ads)
94% of touch points in today’s “last click model” are thrown away and not given any credit for a sale. …
Posted on
06 November 2009
by
Text 100