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	<title>Comments for Hypertext</title>
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	<link>http://text100.com/hypertext</link>
	<description>linking technology &#38; communications</description>
	<lastBuildDate>Mon, 01 Mar 2010 01:28:01 +0000</lastBuildDate>
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		<title>Comment on Why Hype Should Die and Second Life Live by Pierre Le Leannec</title>
		<link>http://text100.com/hypertext/2010/02/why-hype-should-die-and-second-life-live/comment-page-1/#comment-3011</link>
		<dc:creator>Pierre Le Leannec</dc:creator>
		<pubDate>Mon, 01 Mar 2010 01:28:01 +0000</pubDate>
		<guid isPermaLink="false">http://text100.com/hypertext/?p=726#comment-3011</guid>
		<description>hello David - a great article with plenty of good points.&lt;br&gt;I must say that I was the first one to be surprised by the crazy coverage around Second Life 2 years ago. And we can say that most of the people who wrote about Second Life didn&#039;t actually connected to the universe.&lt;br&gt;As a result, I understand the mistrust Linden Lab could have now regarding external media, focusing into their community. &lt;br&gt;Since the beginning, Second Life is all about community (99% of Second Life has been created by its community). &lt;br&gt;&lt;br&gt;Second Life (or at least 3D virtual universe) are really 10 years too early - but remains a fantastic lab for experiment of tomorrow&#039;s collaboration and communication within communities. No doubt we&#039;ll hear about virtual universe pretty soon :)</description>
		<content:encoded><![CDATA[<p>hello David &#8211; a great article with plenty of good points.<br />I must say that I was the first one to be surprised by the crazy coverage around Second Life 2 years ago. And we can say that most of the people who wrote about Second Life didn&#39;t actually connected to the universe.<br />As a result, I understand the mistrust Linden Lab could have now regarding external media, focusing into their community. <br />Since the beginning, Second Life is all about community (99% of Second Life has been created by its community). </p>
<p>Second Life (or at least 3D virtual universe) are really 10 years too early &#8211; but remains a fantastic lab for experiment of tomorrow&#39;s collaboration and communication within communities. No doubt we&#39;ll hear about virtual universe pretty soon <img src='http://text100.com/hypertext/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>Comment on Why Hype Should Die and Second Life Live by What are people saying? &#8211; &#171; SLookable &#8211; Second Life Social Media Guide</title>
		<link>http://text100.com/hypertext/2010/02/why-hype-should-die-and-second-life-live/comment-page-1/#comment-3010</link>
		<dc:creator>What are people saying? &#8211; &#171; SLookable &#8211; Second Life Social Media Guide</dc:creator>
		<pubDate>Sat, 27 Feb 2010 16:25:57 +0000</pubDate>
		<guid isPermaLink="false">http://text100.com/hypertext/?p=726#comment-3010</guid>
		<description>[...] Contest in Second LifeWhat are people saying? -&quot;Why Hype Should Die and Second Life Live&quot; http://bit.ly/9f310U &#8212; or why you should keep telling your story #secondlife (via @malburns)RT @RelayForLife_SL: [...]</description>
		<content:encoded><![CDATA[<p>[...] Contest in Second LifeWhat are people saying? -&quot;Why Hype Should Die and Second Life Live&quot; <a href="http://bit.ly/9f310U" rel="nofollow">http://bit.ly/9f310U</a> &#8212; or why you should keep telling your story #secondlife (via @malburns)RT @RelayForLife_SL: [...]</p>
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		<title>Comment on Why Hype Should Die and Second Life Live by allisongrenewetzki</title>
		<link>http://text100.com/hypertext/2010/02/why-hype-should-die-and-second-life-live/comment-page-1/#comment-3009</link>
		<dc:creator>allisongrenewetzki</dc:creator>
		<pubDate>Sat, 27 Feb 2010 01:43:37 +0000</pubDate>
		<guid isPermaLink="false">http://text100.com/hypertext/?p=726#comment-3009</guid>
		<description>Good stuff David -- love that you worked a Springsteen metaphor in there. &lt;br&gt;&lt;br&gt;Today&#039;s viral environment leads to consumers jumping from one hype bubble to the next, a constant search for the next big thing. But this isn&#039;t a sustainable way to interact and does not place value on loyalty or consistency of experience and will lead to brand burnout. I agree with your point that instead of pushing for huge peaks (with an inevitable dropoff), we should aim to drive consistency and quality interaction to remain in the conversation long-term. What brands do you think are doing this well?</description>
		<content:encoded><![CDATA[<p>Good stuff David &#8212; love that you worked a Springsteen metaphor in there. </p>
<p>Today&#39;s viral environment leads to consumers jumping from one hype bubble to the next, a constant search for the next big thing. But this isn&#39;t a sustainable way to interact and does not place value on loyalty or consistency of experience and will lead to brand burnout. I agree with your point that instead of pushing for huge peaks (with an inevitable dropoff), we should aim to drive consistency and quality interaction to remain in the conversation long-term. What brands do you think are doing this well?</p>
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		<title>Comment on Why Hype Should Die and Second Life Live by uberVU - social comments</title>
		<link>http://text100.com/hypertext/2010/02/why-hype-should-die-and-second-life-live/comment-page-1/#comment-3008</link>
		<dc:creator>uberVU - social comments</dc:creator>
		<pubDate>Fri, 26 Feb 2010 20:42:35 +0000</pubDate>
		<guid isPermaLink="false">http://text100.com/hypertext/?p=726#comment-3008</guid>
		<description>&lt;strong&gt;Social comments and analytics for this post...&lt;/strong&gt;

This post was mentioned on Twitter by GendronPR: From my colleague, David Baily: http://text100.com/hypertext/2010/02/why-hype-should-die-and-second-life-live/...</description>
		<content:encoded><![CDATA[<p><strong>Social comments and analytics for this post&#8230;</strong></p>
<p>This post was mentioned on Twitter by GendronPR: From my colleague, David Baily: <a href="http://text100.com/hypertext/2010/02/why-hype-should-die-and-second-life-live/.." rel="nofollow">http://text100.com/hypertext/2010/02/why-hype-should-die-and-second-life-live/..</a>.</p>
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		<title>Comment on Climbing to the Top of the Pack in Your Job Search by uberVU - social comments</title>
		<link>http://text100.com/hypertext/2010/02/climbing-to-the-top-of-the-pack-in-your-job-search/comment-page-1/#comment-3007</link>
		<dc:creator>uberVU - social comments</dc:creator>
		<pubDate>Fri, 26 Feb 2010 01:34:22 +0000</pubDate>
		<guid isPermaLink="false">http://text100.com/hypertext/?p=708#comment-3007</guid>
		<description>&lt;strong&gt;Social comments and analytics for this post...&lt;/strong&gt;

This post was mentioned on Twitter by text100: New post: Climbing to the Top of the Pack in Your Job Search http://ow.ly/16EIEE...</description>
		<content:encoded><![CDATA[<p><strong>Social comments and analytics for this post&#8230;</strong></p>
<p>This post was mentioned on Twitter by text100: New post: Climbing to the Top of the Pack in Your Job Search <a href="http://ow.ly/16EIEE.." rel="nofollow">http://ow.ly/16EIEE..</a>.</p>
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		<title>Comment on How To Be A Great Client by Pierre from Paris</title>
		<link>http://text100.com/hypertext/2009/11/how-to-be-a-great-client/comment-page-1/#comment-3005</link>
		<dc:creator>Pierre from Paris</dc:creator>
		<pubDate>Thu, 25 Feb 2010 19:50:21 +0000</pubDate>
		<guid isPermaLink="false">http://text100.com/hypertext/?p=608#comment-3005</guid>
		<description>And two weeks later, Seth Godin issues his own list. And it&#039;s a nice one, too :)&lt;br&gt;&lt;a href=&quot;http://sethgodin.typepad.com/seths_blog/2009/12/how-to-be-a-great-client.html&quot; rel=&quot;nofollow&quot;&gt;http://sethgodin.typepad.com/seths_blog/2009/12...&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>And two weeks later, Seth Godin issues his own list. And it&#39;s a nice one, too <img src='http://text100.com/hypertext/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> <br /><a href="http://sethgodin.typepad.com/seths_blog/2009/12/how-to-be-a-great-client.html" rel="nofollow"></a><a href="http://sethgodin.typepad.com/seths_blog/2009/12.." rel="nofollow">http://sethgodin.typepad.com/seths_blog/2009/12..</a>.</p>
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		<title>Comment on Is Twitter just &#8220;pointless babble?&#8221; by Nomiki Konst</title>
		<link>http://text100.com/hypertext/2009/08/is-twitter-just-pointless-babble/comment-page-1/#comment-3004</link>
		<dc:creator>Nomiki Konst</dc:creator>
		<pubDate>Thu, 25 Feb 2010 19:50:13 +0000</pubDate>
		<guid isPermaLink="false">http://text100.com/hypertext/?p=448#comment-3004</guid>
		<description>I declare Fridays as Pointless Post Day, it&#039;s the Casual Friday for Social Media!!&lt;br&gt;&lt;br&gt;See the official declaration:&lt;br&gt;&lt;a href=&quot;http://www.theyippie.com/TheYippie.com_/The_Yippie/Entries/2009/8/31_Yipsdom_of_the_Day.html&quot; rel=&quot;nofollow&quot;&gt;http://www.theyippie.com/TheYippie.com_/The_Yip...&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>I declare Fridays as Pointless Post Day, it&#39;s the Casual Friday for Social Media!!</p>
<p>See the official declaration:<br /><a href="http://www.theyippie.com/TheYippie.com_/The_Yippie/Entries/2009/8/31_Yipsdom_of_the_Day.html" rel="nofollow"></a><a href="http://www.theyippie.com/TheYippie.com_/The_Yip.." rel="nofollow">http://www.theyippie.com/TheYippie.com_/The_Yip..</a>.</p>
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		<title>Comment on When it comes to PR measurement and ROI, are you paranoid enough? by Rowan</title>
		<link>http://text100.com/hypertext/2009/08/when-it-comes-to-pr-measurement-and-roi-are-you-paranoid-enough/comment-page-1/#comment-3002</link>
		<dc:creator>Rowan</dc:creator>
		<pubDate>Thu, 25 Feb 2010 19:50:11 +0000</pubDate>
		<guid isPermaLink="false">http://text100.com/hypertext/?p=411#comment-3002</guid>
		<description>Joe, you make a good point about outcome vs. output! However, unfortunately output is too often the only thing some clients are willing to pay for. So the &quot;paranoid enough&quot; thought is not only important for agencies, but is also applicable to companies who are reluctant or who refuse to open up the box of new PR goodies available to see what, if nothing else, their competitors are using to benchmark effectiveness.</description>
		<content:encoded><![CDATA[<p>Joe, you make a good point about outcome vs. output! However, unfortunately output is too often the only thing some clients are willing to pay for. So the &#8220;paranoid enough&#8221; thought is not only important for agencies, but is also applicable to companies who are reluctant or who refuse to open up the box of new PR goodies available to see what, if nothing else, their competitors are using to benchmark effectiveness.</p>
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		<title>Comment on Does Your Brand Need an iPhone App? by cyberkid@free gadger</title>
		<link>http://text100.com/hypertext/2009/07/does-your-brand-need-an-iphone-app/comment-page-1/#comment-3001</link>
		<dc:creator>cyberkid@free gadger</dc:creator>
		<pubDate>Thu, 25 Feb 2010 19:50:10 +0000</pubDate>
		<guid isPermaLink="false">http://text100.com/hypertext/?p=367#comment-3001</guid>
		<description>thanks for a useful article Erica.&lt;br&gt;&lt;br&gt;but i wish, more social network work with. and of course it will be myspace.</description>
		<content:encoded><![CDATA[<p>thanks for a useful article Erica.</p>
<p>but i wish, more social network work with. and of course it will be myspace.</p>
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		<title>Comment on The Corporate Blog: 10 Community Building Tips by RaiulBaztepo</title>
		<link>http://text100.com/hypertext/2008/09/the-corporate-blog-10-community-building-tips/comment-page-1/#comment-3000</link>
		<dc:creator>RaiulBaztepo</dc:creator>
		<pubDate>Thu, 25 Feb 2010 19:49:58 +0000</pubDate>
		<guid isPermaLink="false">http://text100.com/hypertext/?p=130#comment-3000</guid>
		<description>Hello!&lt;br&gt;Very Interesting post! Thank you for such interesting resource! &lt;br&gt;PS: Sorry for my bad english, I&#039;v just started to learn this language ;)&lt;br&gt;See you! &lt;br&gt;Your, Raiul Baztepo</description>
		<content:encoded><![CDATA[<p>Hello!<br />Very Interesting post! Thank you for such interesting resource! <br />PS: Sorry for my bad english, I&#39;v just started to learn this language <img src='http://text100.com/hypertext/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> <br />See you! <br />Your, Raiul Baztepo</p>
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