Are You Ready For Some Social Super Bowl?
If you’re anything like me, you’re also gearing up for all things football this weekend (Go Patriots!). Never mind the …
Tag Archives: Advertising
Advertising vs. Public Relations: Round One
Listen up, ad-agencies: you’re no longer in charge.
And David Ogilvy’s famous quip starts to explain why:
“What really decides consumers to …
Best Practices: Determining the Value of Facebook Ads
As PR professionals, we tend to favor earned and owned media over paid media, but we recognize the value in …
Why the “last click” model is flawed (hint: getting me to buy takes more than 3.2 ads)
94% of touch points in today’s “last click model” are thrown away and not given any credit for a sale. …