Tag Archives: authenticity

Facebook, Burson-Marsteller News is a Cautionary Tale for PR Practitioners

With Facebook’s so-called ‘whisper campaign’ against Google coming to light, public relations has taken yet another black eye. I woke …

Authentic Communications: Breaking the Halo of Distrust

Last week, President Obama delivered an address in Cairo,   Egypt, titled “A New Beginning,” to help start a new …