Recap of Churchill Club Panel: The Fully Social Networked Enterprise
How does a brand become a fully networked enterprise? How does an organization know which social media tools and platforms …
Tag Archives: Best Practices
Best Practices: Determining the Value of Facebook Ads
As PR professionals, we tend to favor earned and owned media over paid media, but we recognize the value in …
Using Data to Increase Engagement: The Science of Timing
Earlier this week, I attended Dan Zarrella’s online webinar on the Science of Timing marketing engagements on Twitter, Facebook, email and blogs. …
Ten Practical Steps For Improving Your Facebook Presence
Now that many brands are advertising Facebook presences ahead of their actual web presences, it is more important than ever …
From the Locker Room to the Boardroom – Turning Social Media Leaks into Opportunity
The 2010 NFL season has kicked off, so naturally New Orleans Saints head coach Sean Payton is worried about protecting …
The Value of Trusted Leadership
Text 100’s CEO Aedhmar Hynes recently posted on the Arthur Page Society’s Page Turner blog about the topic of trust …
Case Study: Barbie Launches New Career and Turns to Social Media to Promote
Mattel’s iconic Barbie doll has launched a new career as a videographer and being the savvy diva she is, turned …
Navigating the Social Media Sea at the 2010 Bulldog Reporter Media Relations Summit
With the constant cries and decrees of the death of traditional journalism coupled with the ever-growing and omnipresent influence of …
Social media – PR Friend or Foe?
Is social media a friend or foe? An interesting topic given the profile social media has claimed of late. Ladies …