Hypertext

We all make presumptions. That’s human nature. After all, we’re analytical creatures and we’re wired to form opinions based on multiple stimuli. But in the PR business, sometimes these assumptions can be flawed. And I must confess, we don’t challenge them often enough.

This was the thinking that led Text 100 offices in 21 countries to [...]

In our continuing examination of the most influential blogs in the blogosphere, we’re looking at not just which blogs are cited most often, but why. When it comes to the gossip and culture blogs, the answer is fairly straightforward: [...]

Even Robert Scoble admitted it’s not easy being a one man news brand today. “It’s hard to get that traffic to build a business,” he said, while acknowledging he had a staggering 90,000 followers on Twitter. “You’re scratching for every viewer to come along.”
If it’s hard for him, it’s hard for anyone. And, of course, [...]

In the eleven years since Matt Drudge broke the news (“online”) about a woman name Monica Lewinsky, an elite group of bloggers has emerged that can compete with traditional media on both credibility and expertise. Bloggers, in the eyes of mainstream media at least, have officially won influence. Or have they? Does the emergence of [...]