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Tag Archive > brand loyalty

Building brands online – what are Europe’s experts learning?

Posted on 13 January 2010 by Kate Hill
Categorized as Events, Public Relations, Text 100

You may recall images flashing around the world in 2006 that showed laptops bursting into flames. These dangerous fires were caused by faulty batteries. However, few people appreciate that Sony was not identified as the supplier of these batteries until Dell Computer named it in a post on the company’s [...]

brand building, brand loyalty