Ten Practical Steps For Improving Your Facebook Presence
Now that many brands are advertising Facebook presences ahead of their actual web presences, it is more important than ever …
Tag Archives: digital PR
California Dreaming: Live from promaxBDA
PromaxBDA: The Conference 2010 is about to kick off today in L.A and guess who will be speaking… Yes, yours …
Social Media Lessons for Your Brand from Lady Gaga’s Digital Romance
Lady Gaga has captured the attention of the music world and her devoted fan base across the globe but beyond …
Six ways to find social media talent (and figuring out who you’re looking for in the first place)
David Armano recently contributed an interesting piece to Harvard Business Review’s blog, “The Conversation” on “Six Ways to Find Social …
Social media has influence over senior executives too (not just “young” people)
Tom Foremski at Silicon Valley Watcher posted an interesting take on a new study released by the Society for …
Why the “last click” model is flawed (hint: getting me to buy takes more than 3.2 ads)
94% of touch points in today’s “last click model” are thrown away and not given any credit for a sale. …
Is Twitter just “pointless babble?”
40% of posts on Twitter are “pointless babble” according to the latest media headlines. That data comes from a recent …
When it comes to PR measurement and ROI, are you paranoid enough?
Tom Foremski at Silicon Valley Watcher has an interesting view on measuring the value of PR. He thinks PR is …