Tag Archives: engagement

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Nielsen Report Provides Statistical Evidence for Social Media Engagement

The Nielsen Company, traditionally a key resource for information and statistics on television and online ratings, recently published a report …

Using Data to Increase Engagement: The Science of Timing

Earlier this week, I attended Dan Zarrella’s online webinar on the Science of Timing marketing engagements on Twitter, Facebook, email and blogs. …

Does Your Brand Need an iPhone App?

Many companies with a Twitter account and a Facebook fan page are already looking for “the next big thing.” As a result, we’re getting a lot of interest from …