A Breath of Fresh Air – Actionable Twitter Insights from Crowdbooster
Twitter analytics tools are a dime a dozen these days – many simply spit out numbers without providing any context …
Tag Archives: measurement
Yes, Social Is Working – The Power of Anecdotal Business Results
I was one of the lucky ones who got a seat at the “Marketing Budgets Have Gone Social – Is …
Measuring Success: Is it Time to Quit Your Corporate Blog?
It’s a common scenario: you’ve put a lot of time and effort into the strategy and design of a corporate …
What PR Professionals Need To Know About Web Analytics
If your reaction to the headline was, “what on earth does Web analytics have to do with my job?” you …
Why the “last click” model is flawed (hint: getting me to buy takes more than 3.2 ads)
94% of touch points in today’s “last click model” are thrown away and not given any credit for a sale. …
When it comes to PR measurement and ROI, are you paranoid enough?
Tom Foremski at Silicon Valley Watcher has an interesting view on measuring the value of PR. He thinks PR is …